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Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
Parle Agro launches summer campaign for B Fizz featuring actor Arjun Kapoor
Parle Agro’s B Fizz launches a high-decibel campaign with brand ambassador Arjun Kapoor
Parle Agro launches aggressive multi-channel campaign for its disruptive new dairy offering Smoodh
Parle Agro diversifies into dairy category, launches flavoured milk product Smoodh
Parle Agro rolls out TVC for Appy Fizz and B-Fizz this summer
Parle Agro releases new summer campaign #LiveTheFrootiLife for Frooti
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
‘B-Fizz’ is Parle Agro’s new addition to fruit plus fizz portfolio
In-depth: FMCG sales move in fast lane but brands go slow on advertising
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital
Mediacom wins Rs 200-crore media mandate for Parle Agro
Piyush Pandey, Prasanth Kumar, Sanjay Gupta and Rahul Kanwal win top honours at IAA Leadership Awards 2019
Parle Agro signs Varun Dhawan as new face for its flagship brand Frooti
Tollywood’s Jr. NTR is the new face of Appy Fizz in South India
In-depth: Sports or entertainment – what makes IPL more valuable?
Appy Fizz goes mass with Salman, pumps in Rs 100 crore for marketing
Frooti unveils region-specific commercials with Alia Bhatt and Allu Arjun for this summer
Parle Agro signs Salman Khan as the new face of Appy Fizz
Appy goes outdoors in its new, chic look
Bigg Boss 11 is back with commoners and a new theme, ‘Love Thy Neighbour’
Ad Club & AAAI announce first Champions of Excellence
Parle Agro unveils new brand identity for Appy
#OpinionsThatCount: Are awards as important for clients as they are for agencies?