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195 advertisers advertised on JioCinema during IPL 2023: TAM Adex report
In OTT
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
With big spends, brands expect mega returns from IPL 2023
My11Circle's Mystery campaign aims to add extra thrill to the IPL season
My11Circle's ad campaign for T20 World Cup features Sourav Ganguly and Shubman Gill
DViO Digital curates the 'Lalkaar Ladkiyon Ki' campaign for My 11Circle
In Digital
My11Circle partners with Women T20 Challenge 2022
Disney Star announce broadcast of Women’s T20 Challenge from May 23 onwards
My11Circle wins title sponsorship rights of Women’s T20 Challenge 2022
My11Circle’s new campaign presents cricketing legends & youngsters in a ‘Giant’ Avatar
In Digital
Sony Pictures Networks acquires broadcast rights for Lanka Premier League
Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL
In Digital
The Script Room wins creative mandate of Games24x7
Games24x7 signs Ranveer Singh as brand ambassador of My11Circle ahead of campaign for upcoming T20 season
In Digital
Games24x7 onboards batsman Ajinkya Rahane as My11Circle brand ambassador
Games 24x7’s My11Circle appoints cricketer VVS Laxman as their brand ambassador
In Digital
NITI Aayog’s vision for online fantasy sports can catalyse the sports ecosystem in India
With ‘Apna Game Dikhao’ campaign, Games24x7 unveils new positioning for RummyCircle
Games24x7 unveils digital influencer campaign showcasing the fun of playing rummy online
In Digital
Essence appointed integrated media agency of record for Games24x7
Arun Iyer’s Spring Marketing Capital appointed brand and marketing partner for Games24x7
My11Circle ropes in Saurav Ganguly as brand ambassador
In-depth: How online fantasy sports is becoming a major business in India