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'Mediabrands India'
Lodestar retains PhonePe's integrated media strategy
In
Advertising
Can esports become a lucrative revenue source for OTT platforms?
In
OTT
Can F1 TV capture India's loyal F1 fan base despite higher costs?
In
OTT
What will it take to grow cinema advertising’s pie in Indian adex?
In
Advertising
WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
In
In-depth
In-depth: What’s in store for brands in Women’s Premier League
In
In-depth
Interactive Avenues bags digital creative mandate of Hindustan Unilever’s dishwashing brand - Vim
In
Digital
Havas Media Group India appoints Sonali Bagal as Director - Marketing and Communications
In
Advertising
Interactive Avenues appoints Siddharth Barjatya as Analytics Head
In
Advertising
Lodestar UM drives away with BMW India’s integrated media mandate
In
Advertising
News channels’ business face unprecedented downturn; expect to bounce back soon
In
Television
India’s ad-ex growth for 2022 shall not surpass single-digit: Shashi Sinha of IPG Mediabrands
In
Advertising
Interactive Avenues appoints Ashutosh Nagare as Vice-President and Head, Performance Marketing
In
Marketing
BARC asks IBDF if it wants to knock out entire session of landing pages only for "News genre"
In
Television
News can be a great reach builder, says Shashi Sinha in reference to News18 campaign
In
Television
Interactive Avenues bags digital media duties for A23 Games
In
Advertising
ASCI appoints NS Rajan as new Chairman
In
Advertising
Brand building a much-larger task than what most people presume: Shashi Sinha of Mediabrands India
In
Marketing
In-depth: Does the new TV news pecking order reflect in ad rates?
In
In-depth
In-depth: Broadcasters hopeful of strong ad revenue growth this festive season
In
In-depth
Kohler India awards its digital media duties to Interactive Avenues
In
Digital
Not just your own company, you must also do as much for the ecosystem: Shashi Sinha
In
Advertising
Mediabrands India wins ITC’s media mandate worth Rs 500 crore
In
Advertising
Initiative Media becomes media agency of record for Jar
In
Advertising
Breaking News: Shashi Sinha appointed as new BARC India Chairman
In
Television
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