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Parle Krackjack launches new campaign featuring Raghav Juyal and Dharmesh Yelande
Parle's ‘Hide & Seek’ launches the ‘Start Your Story’ campaign
18 Indians find place in final jury line-up for APAC Effie Awards 2023
Celebrity Cricket League 2023 to kickstart next week
Celebrity Cricket League returns after a three-year hiatus
Parle-G’s new TVCs equate a child’s empathy with genius
In-depth: Creatively dry – Why does OOH lack the oomph factor?
Industry leaders across sectors welcome Budget 2022 announcements; say it will help growth in the long-term
Parle reminisces about India’s journey with Parle-G on 73rd Republic Day
Parle’s ‘Start your story with Hide & Seek’ campaign highlights feelings of teenage romance
Brands across categories extend their festive ad blitzkrieg till the end of the year
In-depth: Why brands are investing heavily in regional ad films
Parle Marie connects with Maharashtra culture with ‘Jithe story thithay Parle Marie’ campaign
In-depth: Friends forever—How brands can leverage each other’s strengths
Parle Products forays into branded atta portfolio with Parle G Chakki Atta
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Parle-G shows emotional intelligence in kids in its latest campaign #GManeGenius
#FightingCoronavirus: Parle Biscuits to donate one crore Parle-G packs every week for poor during lockdown
Parle Milk Shakti depicts age-old battle of child versus glass of milk in ad films
In-depth: Does a CMO role hold relevance today in Indian market?
Parle comes on board as official title sponsor of Indo International Premier Kabaddi League
#YouAreMyParleG’s second leg portrays stories of everyday relationships
Parle-G’s new ad shows how it has become a default choice for generations
How mass market biscuit maker Parle became a leader in luxury chocolate segment with Friberg