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Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
Infectious Advertising bags Independent Brewing Company’s creative mandate
Dish TV EGM: 78.94% of voters reject proposal to reappoint Jawahar Goel as MD
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
Brands and agencies struggle to build privacy compliant culture: InMobi Report
HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
Amul’s RS Sodhi injured in road accident, now stable
TV9 Network names Barun Das as MD & CEO and Hemant Sharma as Whole Time Director
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital
Luminous appoints Adecco Group’s Preeti Bajaj as MD & CEO
TV9 Network to host Leaders of Road Transport Awards 2022
India TV now available in USA on Sling Television
TeamViewer appoints Rupesh Lunkad as Managing Director for India
Amul is proof that you can really become self-dependent in anything, if you really decide: RS Sodhi
Two-thirds of IPL fans claim to have watched all matches this season on TV while a third caught the action online: YouGov
Milton’s new TVC highlights its Leak Lock bottles & tiffins range
Britannia ends speculations over its #CoffeeKaBetterHalf campaign with the launch of Biscafe
Leo Burnett is back with ‘Speakeasy with Dheeraj Sinha’ Season 3
EORTV introduces 'Family Mode' and 'Original Mode' viewing for content
In OTT
Asics, Colorbar Cosmetics, Jimmy Choo, MUJI, Bombay Shaving Company, are among the most loved brands in 2022: Talkwalker & Hootsuite report
AkzoNobel India’s campaign ‘Parul aur Painter – Ek Love Story’ is a fun take on love stories due to water seepage in homes
Havas Worldwide India (Creative) appoints Arthi Basak as EVP & Planning Head- West; Esha Datta and Sougata Kundu as VP, Client Servicing
Puma & Virat Kohli come together to launch the brand’s shopping app in India
Marketers are increasingly relying on Commerce media: Criteo