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Havas Worldwide India onboards Nikhil Guha and Neeraj Toor as Group Creative Directors
Wieden+Kennedy India appoints Shreekant Srinivasan as Delhi Business Head
CaratLane’s new Rakhi campaign celebrates the unique bonds of siblings
Dentsu Creative India appoints Sudhir Das as Executive Creative Director
In-depth: Shrinkflation – What brands lose by reducing product size
Nestle India eyeing new categories to push growth, says Chairman & MD Suresh Narayanan
Azazul Haque quits Mullen Lintas as Chief Creative Officer
Maggi completes 40-year journey in India
Lata Mangeshkar and the art of timeless brands
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
How Nestle and Fogg handled the pandemic differently
82.5 Communications appoints Anirban Mozumdar as Chief Strategy Officer
Maggi launches Masala Veg Atta Noodles with Spinach
Honey for nothing and the buzz for free
Long live Mahashay. Long live the Masala Magic.
Crayons hires Samir Datar as Senior VP to head Delhi Branch
Maggi introduces a new range of Maggi Fried Rice instant spice mixes
YouTube reaches over 325 million 18+ unique viewers in India month on month
In Digital
On India’s 74th Independence Day, brands focus on self-reliance and nation-building to overcome crisis
Nestlé India celebrates India’s indigenous ‘masalas’ in Maggi Special Masala Noodles TVC
Zee returns with fresh content today; includes brand partners in comeback campaign
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
Will Modiji be vocal about your local?
Commentary: Do consumers really care about brands when bare essential is top priority?
McCann and Ogilvy Group named Effie India 2020 Agency of the Year