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How IPL 2022 pushed growth for digital platforms
In Digital
Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
One league, many takers: Which fantasy gaming platform will win the jackpot this IPL?
In-depth: How IPL 2022 has become the biggest stage for creative minds to present their magnum opus
MPL launches 360-degree campaign for Great Indian Gaming League
Techlutions announces launch of IPL spends effectiveness tracker ‘Score’
Mobile Premier League joins hands with GameDuell; makes inroads into Europe
In Digital
Indian Adex rose 37% to reach Rs 74,000 crore: Madison Advertising Report 2022
Initiative Media named media agency on record for Urban Company
In Digital
Industry leaders across sectors welcome Budget 2022 announcements; say it will help growth in the long-term
What are the brands expecting from Budget 2022?
Brand Kohli might face an impact post-renunciation of captaincy
Sequoia and Lightspeed invest in $ 6 million seed round for IndiGG
In Digital
Indian mobile gaming industry will grow to $ 5+ billion by 2025: BCG-Sequoia India report
In Digital
Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL
In Digital
In-depth: Will aggressive advertising spends help crypto brands?
Gravity Integrated appoints Avni Chinoy as Managing Partner and Chief Creative Officer
In Digital
FIFS announces the 4th edition of its annual fantasy sports conference GamePlan
In Digital
Is sport becoming a risky proposition for brands?
Adex likely to increase two-fold over May-July on back of major sporting events
Sony Sports channels announce Live wraparound studio show, Sports Extraaa for the Olympic Games Tokyo 2020
In OTT
With fundraising in top gear, startups likely to spend at least Rs 7,000 crore on advertising this year
Adex down in May but sharp recovery likely once unlocking starts: Shashi Sinha of Mediabrands
An idea that can change a brand’s fortune
Mobile Premier League acquires GamingMonk to widen esports portfolio
In Digital