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MMA Global India concludes ‘MMA Impact India 2023’ event
MMA Global India concludes ‘MMA Impact India 2023’ event
In Marketing
GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers
GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers
In Marketing
MMA India launches sneak preview of ‘Winning With Data- The CXO’s Handbook’
MMA India launches sneak preview of ‘Winning With Data- The CXO’s Handbook’
In Marketing
90% of digital marketers aware of audio advertising, but only 40% use it: MMA-GroupM report
90% of digital marketers aware of audio advertising, but only 40% use it: MMA-GroupM report
In Marketing
MX Player to bring viewers MMA reality series and more enthralling international content this December
MX Player to bring viewers MMA reality series and more enthralling international content this December
In OTT
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
In Marketing
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
In Marketing
MMA India awards over 89 NFTs to winners at Smarties 2022
MMA India awards over 89 NFTs to winners at Smarties 2022
In Digital
50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report
50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report
In Marketing
Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
In Advertising
How marketers can navigate advertising in a privacy-first world
How marketers can navigate advertising in a privacy-first world
In Digital
Pandemic resulted in improved digital marketing capabilities for majority of businesses: WARC, MMA report
Pandemic resulted in improved digital marketing capabilities for majority of businesses: WARC, MMA report
In Marketing
UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021
UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021
In Marketing
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
In Marketing
JSW Sports to foray into active-wear space with JSW Inspire line
JSW Sports to foray into active-wear space with JSW Inspire line
In Marketing
How first-party data is a valuable asset that organisations should invest in and what does the future hold?
How first-party data is a valuable asset that organisations should invest in and what does the future hold?
In Digital
1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
In Marketing
Sales of CTVs are growing by 20-30% YoY; to cross 40 million by 2025 in India: Samsung’s Prabhvir Sahmey in MMA-GroupM report
Sales of CTVs are growing by 20-30% YoY; to cross 40 million by 2025 in India: Samsung’s Prabhvir Sahmey in MMA-GroupM report
In OTT
71% of Indian organisations use a blend of first-party and third-party data for marketing: MMA-GroupM report
71% of Indian organisations use a blend of first-party and third-party data for marketing: MMA-GroupM report
In Marketing
64% brand custodians in country are unaware of what brand safety really means: MMA MFilterIT India Brand Safety Report 2021
64% brand custodians in country are unaware of what brand safety really means: MMA MFilterIT India Brand Safety Report 2021
In Marketing
MX Studios to present MMA reality show ‘Kumite 1 Warrior Hunt’
MX Studios to present MMA reality show ‘Kumite 1 Warrior Hunt’
In Digital
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
In Digital
Online Shoppers in India expected to reach 500 mn by 2030: Report
Online Shoppers in India expected to reach 500 mn by 2030: Report
In Digital
58% organisations feel their gaps in consumer data lead to difficulties in data-driven decision making: MMA EY survey
58% organisations feel their gaps in consumer data lead to difficulties in data-driven decision making: MMA EY survey
In Marketing