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Brands are queuing up for Barbie – a short-term fad?
Ad mind behind Amul’s ‘Utterly, Butterly’ girl, Sylvester daCunha passes away
India International Brand Summit 2023 sees the convergence of brands, agencies and marketing leaders
In-depth: What’s making traditional brands strengthen their D2C arms
IAMAI announces results of its first D2C awards
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Moonlighting is here to stay: How is the advertising industry tackling it?
Reputation crisis: What can get edtech brands out of the woods
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
In-depth: Shrinkflation – What brands lose by reducing product size
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
Market Xcel’s ‘BrandXcel’ study reveals consumers’ brand preference at different parts of the day
Breaking the time barrier: How will Quick Commerce work?
Will ‘Sustainability’ be the keyword for brands in the years to come?
Advertising veteran Gerson Da Cunha, 92, passes away
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy
Crypto players unlikely to go slow on advertising despite government's concerns
Pan-masala brands may have to leave the idea of using celebrities, say experts
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
Why Ford India’s exit is a marketing failure
Reliance Retail banks on BPL's high brand recall to get customers into the store
Amul topical on evacuation of Indians from Afghanistan divides netizens and industry
In Digital
How wrong marketing strategy turns into a horrible consumer experience