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Search Results for 'Lloyd Mathias'
Brands are queuing up for Barbie – a short-term fad?
Brands are queuing up for Barbie – a short-term fad?
In Marketing
Ad mind behind Amul’s ‘Utterly, Butterly’ girl, Sylvester daCunha passes away
Ad mind behind Amul’s ‘Utterly, Butterly’ girl, Sylvester daCunha passes away
In Advertising
India International Brand Summit 2023 sees the convergence of brands, agencies and marketing leaders
India International Brand Summit 2023 sees the convergence of brands, agencies and marketing leaders
In Marketing
In-depth: What’s making traditional brands strengthen their D2C arms
In-depth: What’s making traditional brands strengthen their D2C arms
In In-depth
IAMAI announces results of its first D2C awards
IAMAI announces results of its first D2C awards
In Marketing
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
In Marketing
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In Advertising
Moonlighting is here to stay: How is the advertising industry tackling it?
Moonlighting is here to stay: How is the advertising industry tackling it?
In Advertising
Reputation crisis: What can get edtech brands out of the woods
Reputation crisis: What can get edtech brands out of the woods
In Marketing
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
In Marketing
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
In Marketing
In-depth: Shrinkflation – What brands lose by reducing product size
In-depth: Shrinkflation – What brands lose by reducing product size
In In-depth
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
In In-depth
Market Xcel’s ‘BrandXcel’ study reveals consumers’ brand preference at different parts of the day
Market Xcel’s ‘BrandXcel’ study reveals consumers’ brand preference at different parts of the day
In Marketing
Breaking the time barrier: How will Quick Commerce work?
Breaking the time barrier: How will Quick Commerce work?
In Marketing
Will ‘Sustainability’ be the keyword for brands in the years to come?
Will ‘Sustainability’ be the keyword for brands in the years to come?
In Marketing
Advertising veteran Gerson Da Cunha, 92, passes away
Advertising veteran Gerson Da Cunha, 92, passes away
In Advertising
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy
In Advertising
Crypto players unlikely to go slow on advertising despite government's concerns
Crypto players unlikely to go slow on advertising despite government's concerns
In Advertising
Pan-masala brands may have to leave the idea of using celebrities, say experts
Pan-masala brands may have to leave the idea of using celebrities, say experts
In Advertising
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
In Advertising
Why Ford India’s exit is a marketing failure
Why Ford India’s exit is a marketing failure
In Marketing
Reliance Retail banks on BPL's high brand recall to get customers into the store
Reliance Retail banks on BPL's high brand recall to get customers into the store
In Marketing
Amul topical on evacuation of Indians from Afghanistan divides netizens and industry
Amul topical on evacuation of Indians from Afghanistan divides netizens and industry
In Digital
How wrong marketing strategy turns into a horrible consumer experience
How wrong marketing strategy turns into a horrible consumer experience
In Marketing