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Lloyd extends 'Khayaal jo ghar ko ghar banaye' campaign for Onam
Brands are queuing up for Barbie – a short-term fad?
Zee5 elevates Lloyd Xavier as Vice-President - Marketing
Ad mind behind Amul’s ‘Utterly, Butterly’ girl, Sylvester daCunha passes away
India International Brand Summit 2023 sees the convergence of brands, agencies and marketing leaders
Lloyd’s ‘Khayaal jo ghar ko ghar banaye’ campaign features Ranveer Singh and Deepika Padukone
Ampere’s "Har Gully Electric" anthem introduces its new EV scooter ‘Primus’
In-depth: What’s making traditional brands strengthen their D2C arms
As Deepika Padukone turns 37, here is a sneak-peek into her brand journey
IAMAI announces results of its first D2C awards
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Moonlighting is here to stay: How is the advertising industry tackling it?
ABP Ananda starts Durga Puja festivities with three marquee properties
Reputation crisis: What can get edtech brands out of the woods
Havells’ campaign featuring Mamta Mohan Das promotes its kitchen appliance range
BBC Studios partners with BookMyShow Stream to launch ‘BBC First’ branded zone as a widget on its TVOD platform
Filter Coffee Co wins digital mandate for barbershop chain Truefitt & Hill in India
In Digital
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
In-depth: Shrinkflation – What brands lose by reducing product size
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
Deepika Padukone shows off the Grande Heavy-Duty Lloyd AC to husband Ranvir Singh in new ad
Market Xcel’s ‘BrandXcel’ study reveals consumers’ brand preference at different parts of the day
Breaking the time barrier: How will Quick Commerce work?