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CTV has become the fastest-growing screen for us over past 5 years: YouTube
In Digital
Viacom18 bags Indian Super League’s exclusive media rights
BCCI media rights will help us offer affordable content to viewers as they migrate from TV to digital: Anil Jayaraj
How will BCCI media rights deal play out for Viacom18?
Viacom18 bags TV and digital media rights for BCCI bilateral matches
Indian adex to be 1.3% of global ad spends by 2024, to reach $13.7 bn: WARC
NCLT approval sets Zee's valuation to soar with Zee-Sony merger: Elara Capital
CTV ad spends growth 3X slower than retail media spends: WARC
In Digital
Tata Play acquires largest satellite bandwidth in DTH space with indigenous GSAT-24 launch
Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study
JioCinema takes fresh guard for another digital powerplay with India’s Tour of West Indies
Tata Play launches Assamese entertainment service ‘Asomiya Monoronjan’ in partnership with ReelDrama
Free content would lead to higher losses for OTTs, says Karan Taurani as Hotstar announces free streaming for two tournaments
Optimistic start to new fiscal as key advertisers gear up for increased spending: Zee's Punit Goenka
FY23: Zee Entertainment’s net profit falls 95% YoY to Rs 47.99 crore
Netflix records approximately 5 million monthly active users for its ad tier
Hotstar's subscriber base may further shrink by 10-12% before bottoming out in next quarter: Karan Taurani
Viacom18 restructuring may boost TV18’s growth even as RIL owns majority: Elara Capital’s Karan Taurani
Star Plus' Sunday primetime ratings have doubled with 7-day programming: Kevin Vaz
BARC brings back TV + OOH viewership service on the eve of IPL 2023; includes all watermarked channels
Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report
Aap Ki Adalat episode featuring Kapil Sharma amasses highest gross AMA among 15+ HSM audience
What is causing the decline of English GECs in Indian TV industry?
Rajasthan Royals onboards Luminous Power Technologies as Title Sponsor for IPL 2023
Disney Star to broadcast 12 IPL matches on FTA channel Star Utsav Movies