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Kids’ entertainment channel Sony YAY! launches in Malaysia in Tamil
Sony YAY! to launch Tele Movie of ‘Taarak Mehta Kka Chhota Chashmah’ along with new season of the show
57% of kids prefer television while only 10% choose OTT for entertainment: Sony YAY! SearchLight22 survey
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
With fresh content slate, Sony Yay! targets all categories of advertisers this festive season
Sony Yay! to bring a comedy show for kids ‘Ding Dong Bell, Masti ka Khel’
Kids’ genre on TV will continue to grow, OTT unlikely to dent revenues: Sony's Leena Lele Dutta
There has to be an industry voice to make sure categories don’t suffer: Leena Lele Dutta of Sony Yay
Sony Yay! takes kids to the animated world of Taarak Mehta Kka Chhota Chashmah
Ad rates for kids’ channels expected to return to 2019 levels this summer
Sony YAY! launches four new shows as a precursor to the summer vacations
Sony Yay! appoints Beanstalk Asia as its creative agency
Channels woo kids during Diwali with movies, shows and a lot more
In-depth: Kids’ Genre – not a child’s play any more
Sony does a Yay! for kids
Sony does a Yay! for kids
Leena Lele Dutta appointed Business Head of Sony Yay!