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Tarun Bhagat becomes Chief Marketing Officer of India and South Asia Beverages at Pepsico
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
Saif Ali Khan becomes first brand ambassador for Lay’s Gourmet chips; features in new TVC
Rajkummar Rao says ‘Ghar Par Lay’s Always’ in the potato chip brand’s new TVC
Spikes Asia 2023: 121 entries from India shortlisted
PepsiCo India’s FY22 profit down by 76.25% to Rs 41.63 cr; revenue up by 21.61% to Rs 6,385.80 cr
Why packaging-led brand campaigns are not a cakewalk
Delhi HC passes interim injunction against Ramdev Industries’ ‘Madhav’ brand for using logo similar to Lay’s chips
Lay’s unveils new TVC for Lay’s Gourmet
FCB India appoints Wunderman Thompson’s Udayan Chakravarty as its new ECD
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
Snapchat releases new AR lens for the launch of latest offering from Lay’s
Alia Bhatt, Siddhant Chaturvedi kick-start Lay’s Wafer Style’s #TheThinPossibleChip campaign
Nine shortlists from India at WARC Awards for Asian Strategy
Lay’s introduces special ‘@ Home’ packs to be constant companions for in-home experiences
Iconic brands need to evolve and reinvent, says Rachel Ferdinando of Frito-Lay
Mentos encourages all to make fresh conversations with its limited edition ‘Say Hello’ packs
Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
In Digital
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Lay’s brings two limited-time flavours in run-up to Valentine’s Day
BuzzInContent Awards 2020: Here are the winners
87 shortlists in the fray for BuzzInContent Awards 2020
Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
Lay’s unveils a fun and quirky #Lay’sKhol campaign
Kurkure and Lay’s announce a special initiative with Airtel, kick off festive season campaign