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: Tarun Bhagat becomes Chief Marketing Officer of India and South Asia Beverages at Pepsico
In Marketing

: Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
In Marketing

: Saif Ali Khan becomes first brand ambassador for Lay’s Gourmet chips; features in new TVC
In Ad Craft

: Rajkummar Rao says ‘Ghar Par Lay’s Always’ in the potato chip brand’s new TVC
In Ad Craft

: Spikes Asia 2023: 121 entries from India shortlisted
In Advertising

: PepsiCo India’s FY22 profit down by 76.25% to Rs 41.63 cr; revenue up by 21.61% to Rs 6,385.80 cr
In Marketing

: Why packaging-led brand campaigns are not a cakewalk
In Advertising

: Delhi HC passes interim injunction against Ramdev Industries’ ‘Madhav’ brand for using logo similar to Lay’s chips
In Marketing

: Lay’s unveils new TVC for Lay’s Gourmet
In Ad Craft

: FCB India appoints Wunderman Thompson’s Udayan Chakravarty as its new ECD
In Advertising

: Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
In Marketing

: Snapchat releases new AR lens for the launch of latest offering from Lay’s
In Marketing

: Alia Bhatt, Siddhant Chaturvedi kick-start Lay’s Wafer Style’s #TheThinPossibleChip campaign
In Ad Craft

: Nine shortlists from India at WARC Awards for Asian Strategy
In Advertising

: Lay’s introduces special ‘@ Home’ packs to be constant companions for in-home experiences
In Ad Craft

: Iconic brands need to evolve and reinvent, says Rachel Ferdinando of Frito-Lay
In Advertising

: Mentos encourages all to make fresh conversations with its limited edition ‘Say Hello’ packs
In Ad Craft

: Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
In Digital

: Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
In Marketing

: Lay’s brings two limited-time flavours in run-up to Valentine’s Day
In Ad Craft

: BuzzInContent Awards 2020: Here are the winners
In Advertising

: 87 shortlists in the fray for BuzzInContent Awards 2020
In Advertising

: Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
In Advertising

: Lay’s unveils a fun and quirky #Lay’sKhol campaign
In Marketing

: Kurkure and Lay’s announce a special initiative with Airtel, kick off festive season campaign
In Ad Craft

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