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HUL, P&G leaders in direct distribution at village level in India: Xpand report
Sara Ali Khan becomes Kurkure’s brand ambassador; announces the partnership through an Instagram reel
ILT20 clocks over 10-crore reach in India: ZEEL
Kurkure Playz’s second TVC introduces its latest flavour
Zee Entertainment signs Paytm, Kurkure Playz, Kent RO, and Gulf Oil as sponsors for ILT20
Kurkure’s ‘Halke Mein Lo’ TVC introduces its new sub-brand ‘Kurkure Playz’
PepsiCo India’s FY22 profit down by 76.25% to Rs 41.63 cr; revenue up by 21.61% to Rs 6,385.80 cr
Kurkure collaborates with Karan Johar for a twist on its ‘Videsi Mein Desi Chatpatapan’ campaign
Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
PepsiCo reports ‘double-digit’ organic revenue growth in quarter ending June 2022
Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign introduces its ‘Chatpata Cheese’ flavour
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
Kurkure’s campaign with actors Akshay Kumar, Samantha Ruth Prabhu adds a quirky twist to a heist
Havas Creative Group India appoints Amish Sabharwal as Senior ECD and Creative Head of Digital Experience
Rediffusion SmartMedia appoints Vivek Bahl as Senior Vice-President
Elephant wins A’ Design Award for Himalaya Wellness Packaging Design
Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
In Digital
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Kurkure adds a ‘masaledaar twist’ with Akshay Kumar to everyday mundane moments
Gaurav Verma joins PharmEasy as CMO
Kurkure and Lay’s announce a special initiative with Airtel, kick off festive season campaign
Kurkure expresses gratitude to families for supporting each other
It is imperative for businesses to enhance their Direct to Customer (D2C) channel, says Shailja Joshi of Lay’s
Kurkure launches two flavours, TVC features Akshay Kumar in triple role
Salman Khan is the brand ambassador of Pepsi