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Sony Pictures Television aims to lead Indian entertainment sector with its expanded repertoire of content
Bigg Boss vs cricket: What's the winning proposition for advertisers?
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
SonyLiv offers PlayAlong for three shows across Hindi, Marathi and Telugu
Kaun Banega Crorepati 13 set to go on air with 12 sponsors on Sony on August 23
Festive adspends likely to be better than 2019’s pre-Covid festive levels, say experts
Colors Tamil bags six awards at Promax India Regional 2021 Conference
Sony Entertainment Television becomes first global broadcaster to cross 100 million subscribers on YouTube
Fuelled by increasing consumption, online gaming platforms to lead TV adex
In Digital
What kind of ROI do brands get from IPL
Will IPL spoil festivities for broadcasters other than Star Network?
Colors Tamil celebrates two years of success
Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18
SET Business Head Danish Khan to also head SonyLiv as Uday Sodhi moves on
In Digital
Slowdown or not, why advertisers keep flocking to Bigg Boss house
India Today’s News Wiz is back, Season 4 registrations open
In-depth: Why advertisers are making a beeline for regional TV
Goafest 2019: Dentsu Webchutney, COG Digital + Design dominate second day at Abby
Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020
The dynamic art and science of movie marketing
Take out the masses from the media, and you will have no media left, says 21st Century Fox president Uday Shankar
KBC vs Bigg Boss: Clash of the Titans and its impact
GEC Watch: Star Utsav becomes U+R market leader in Week 41
GEC Watch: Star Plus continues to rule urban markets
Colors Bangla brings back KBC Bangla after seven years