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Progressive gender portrayal in mainstream advertisements shows an uplift in brand equity and short-term sales, says Soumya Mohanty of Kantar
HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
With a brand value of $947.1 billion, Apple is the world’s most valuable brand: Kantar
OMD India appoints Charul Tomar as its new Head of Strategy
The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
UN Women celebrates first anniversary of Unstereotype Alliance’s India Chapter
Indians becoming more conscious about impact of human activity on climate change & other environmental factors: Kantar report
Will ‘Sustainability’ be the keyword for brands in the years to come?
Kantar announces Link AI’s availability on its market research platform
Kantar Annual Trends 2022 defines 10 themes on which consumers are preparing themselves
Gaana to improve its marketing efficiency by 50% by 2022
In Digital
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
Purvi Mistry joins Tilt Brand Solutions as Senior Director – Strategy
Kantar Marketplace reaches $100 million revenue milestone in 2.5 years of operation
‘Mirum India Martech Report 2021’ captures emerging Martech landscape in India
Nearly 3 in 4 rural households have received some form of assistance via Government of India schemes
Zirca Digital Solutions appoints Tarun Abhichandani as Head of Products and Solutions
In Digital
YouTube announces winners of first India edition of YouTube Works Awards
In Digital
Nykaa appoints Google’s Shilpa Jain as AVP, Consumer and Market Insights
In Digital
Creativeland Asia launches Crossbow Insights
All-women success at Olympics to change brand narrative and line up fatter endorsement deals
Parle is India’s most chosen FMCG Brand for a record 9th year in a row: Kantar Brand Footprint India Report
Hansa Research appoints Ashish Karnad as EVP and Head, Media and Digital Business