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Nestlé Munch joins hands with four T20 franchises for the ongoing cricket season
YuppTV bags broadcasting rights for IPL 2022
In OTT
Twitter tests an India-only Cricket Tab on Android
In Digital
Mullen Lintas wins creative mandate for Kolkata Knight Riders
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
MS Dhoni & Piyush Pandey come together for WinZo’s ‘Game Badal Do’ campaign
Pepsico India appoints George Kovoor as Senior VP, Beverages
Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL
In Digital
Amagi raises $100mn; KKR-backed Emerald Media and Mayfield India exit on a high note
In Digital
EuroKids Group unveils new identity as ‘Lighthouse Learning’
In Digital
BCCI suspends IPL 14 midway
Continuing IPL amid pandemic not right, feel brand strategists as players test positive
In-depth: Has IPL become an overcrowded Kumbh for brands? 
Mobile Premier League to spend more than 40% of its ad budget on IPL
In Digital
Undeterred by Covid, ed-tech brands put best foot forward to make the most of IPL 2021
TV9 Network bags sponsorship of IPL 2021 team KKR
MX TakaTak is official short-form video partner for seven cricket teams
In Digital
Kolkata Knight Riders signs Meraki Sport and Entertainment as its marketing services agency
TV9 Network picks up key sponsorship of IPL and CPL teams
Rising star: Mahima Randhawa, Account Supervisor, Magic Circle Communications
Mobile Premier League (MPL) is the principal sponsor for both KKR and TKR
In Digital
Reliance Jio net profit up 183% in Q1FY21
KKR to acquire majority stake in Coty Professional Beauty
Coca-Cola goes for completely hyper-localised strategy in West Bengal
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL