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Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom
Amitabh Bachchan loses his cool in the latest digital film for upGrad Abroad
Sony Pictures Television aims to lead Indian entertainment sector with its expanded repertoire of content
What made Shark Tank India a fan-favourite
Tata Sky’s #JingalalaLand campaign showcases people’s favourite TV memories
India seeing a new impact property after a long hiatus, says Viacom18’s Nina Jaipuria on the launch of The Big Picture
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
In Digital
Jeevansathi.com signs Tollywood superstar Mahesh Babu for its #WeMatchBetter campaign
GECs set to grow by 15-20% this festive season
Radio industry pins hopes on festive period for revival
In Radio
SonyLiv offers PlayAlong for three shows across Hindi, Marathi and Telugu
In OTT
Kaun Banega Crorepati 13 set to go on air with 12 sponsors on Sony on August 23
Colors Tamil bags six awards at Promax India Regional 2021 Conference
Voot brings fans close to their favourite stars, launches interactivity for Colors fiction shows
In OTT
Nickelodeon’s Kids’ Choice Awards 2020 goes virtual
The conundrum behind making a Hindu-Muslim ad
Lured by spike in TV viewership, Diageo invests more on medium this year: Amarpreet Anand of Diageo
How ads on local cable networks and set-top box ensures deeper reach for brands
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
Fuelled by increasing consumption, online gaming platforms to lead TV adex
In Digital
BBDO India’s poster for ZeeMelt 2020 pays tribute to India’s memorable TV shows, gives a feeling of nostalgia
KBC 12 campaign inspires us all to turn setbacks into comebacks
2020 adex to shrink by 14-18% to Rs 58,000 crore, forecasts Madison in its mid-year review
Will IPL spoil festivities for broadcasters other than Star Network?