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: Ghadi questions the age-old practice of soaking clothes pre-wash in its new campaign
In Ad Craft

: Expect big releases within two months, says Kapil Agarwal as UFO Moviez enters distribution business
In Television

: Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
In Marketing

: Film industry welcomes reopening of cinemas, asks Maharashtra Govt to follow suit
In Marketing

: In-depth: FMCG sales move in fast lane but brands go slow on advertising
In In-depth

: Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
In Marketing

: Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital

: Time for us to explore newer business models: Kapil Agarwal of UFO Moviez
In Television

: ASCI investigates complaints against 279 ads in Feb 2020, 101 withdrawn by advertisers
In Advertising

: How multiplexes can tackle safety concerns after reopening
In Marketing

: War of words between Producers Guild and multiplexes over release of movies on OTT platforms
In OTT

: UFO Moviez to forego 100% salaries at MD, JMD level, 50-60% salary cut at leadership level
In Television

: Skootr appoints Prashant Datta as Head, Marketing
In Marketing

: ASCI upholds complaints against 299 advertisements in July 2019
In Advertising

: Piyush Pandey, Prasanth Kumar, Sanjay Gupta and Rahul Kanwal win top honours at IAA Leadership Awards 2019
In Advertising

: Punit Goenka is President of IAA India Chapter
In Advertising

: Lokmat announces second edition of Sarpanch Awards
In Industry Briefs

: Are English channels hurting themselves by running ads from premium OTT platforms?
In OTT

: MTV, Balaji Telefilms, Marinating Films present entertainment innings with BCL’s new season
In Television

: Ex-Zenith Ambika Srivastava on advisory board of directors of VuLiv Player
In Digital

: Appy goes outdoors in its new, chic look
In OOH

: Bajaj Electricals #MagicOfLight tells stories from India’s hinterlands
In Ad Craft

: Ad Club & AAAI announce first Champions of Excellence
In Advertising

: Parle Agro unveils new brand identity for Appy
In Marketing

: #OpinionsThatCount: Are awards as important for clients as they are for agencies?
In #OpinionsThatCount

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