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Ghadi questions the age-old practice of soaking clothes pre-wash in its new campaign
Expect big releases within two months, says Kapil Agarwal as UFO Moviez enters distribution business
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
Film industry welcomes reopening of cinemas, asks Maharashtra Govt to follow suit
In-depth: FMCG sales move in fast lane but brands go slow on advertising
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital
Time for us to explore newer business models: Kapil Agarwal of UFO Moviez
ASCI investigates complaints against 279 ads in Feb 2020, 101 withdrawn by advertisers
How multiplexes can tackle safety concerns after reopening
War of words between Producers Guild and multiplexes over release of movies on OTT platforms
UFO Moviez to forego 100% salaries at MD, JMD level, 50-60% salary cut at leadership level
Skootr appoints Prashant Datta as Head, Marketing
ASCI upholds complaints against 299 advertisements in July 2019
Piyush Pandey, Prasanth Kumar, Sanjay Gupta and Rahul Kanwal win top honours at IAA Leadership Awards 2019
Punit Goenka is President of IAA India Chapter
Lokmat announces second edition of Sarpanch Awards
Are English channels hurting themselves by running ads from premium OTT platforms?
MTV, Balaji Telefilms, Marinating Films present entertainment innings with BCL’s new season
Ex-Zenith Ambika Srivastava on advisory board of directors of VuLiv Player
In Digital
Appy goes outdoors in its new, chic look
Bajaj Electricals #MagicOfLight tells stories from India’s hinterlands
Ad Club & AAAI announce first Champions of Excellence
Parle Agro unveils new brand identity for Appy
#OpinionsThatCount: Are awards as important for clients as they are for agencies?