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Sponsors garner earned media value worth Rs 871 crore during IPL 2023: Wavemaker report
Tech Mahindra Global Chess League’s #TheBigMove aims to redefines chess branding
Tata Play Binge’s new campaign celebrates its feat of becoming India’s largest OTT aggregator
Free content would lead to higher losses for OTTs, says Karan Taurani as Hotstar announces free streaming for two tournaments
Viacom18 all set to broadcast the LaLiga Smart Bank 2022-23 promotion playoffs
JioCinema becomes official streaming partner for Poker Sports League season 5
Gulf Fan Academy goes live on MyJio app, offers online cricket games for IPL fans
In Digital
Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
Netizens pained to see former cricketers endorsing pan masala brand Kamla Pasand
Viacom18 restructuring may boost TV18’s growth even as RIL owns majority: Elara Capital’s Karan Taurani
LG partners with JioCinema to give fans a better IPL viewing experience on OLED TVs
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
With big spends, brands expect mega returns from IPL 2023
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
Cadbury Dairy Milk urges fans to support all Indian athletes through #CheerForAllSports campaign
Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
Jio Cinema likely to grab 60% of IPL 2023 ad revenue, says Media Partner Asia report
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
Noise partners with WPL 2023 as associate sponsor; launches ad film with Taapsee Pannu
Disney Star to broadcast 12 IPL matches on FTA channel Star Utsav Movies
EaseMyTrip partners with Women’s Premier League franchise UP Warriorz
Viacom18 Sports to broadcast quarter-finals, semis and finals of DafaNews Bengaluru Open 2023
Jio pushes Media Cable for IPL: Will it pay off?
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
Providing IPL content for free on digital may have negative impact on TV advertising: Karan Taurani of Elara Capital