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Integral Ad Science rolls out new ad measurement tool for YouTube Shorts
In Digital
IAS expands retail media measurement to Criteo’s commerce media platform
In Digital
UFO and Qube to form joint ventures for advertising and content services
IAS expands Meta partnership; rolls out ad measurement tools for Facebook and Instagram Reels
In Digital
GroupM launches hyperlocal audience targeting solution for addressable TV – ‘Geo Granularity’
Mi Ads appoints Xapads Media as its core agency partner for India
IAS provides verification solution to Amazon Publisher Services Connections Marketplace
Magnite launches next-generation CTV and OTT monetisation platform – ‘Magnite Streaming’
NDTV’s profit down 50% in Q3FY23; revenue down 9.4%
Public app aims to cross 100 million active users in the coming years: Abhijeet Ranjan of Inshorts Group
In Digital
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In Digital
Yahoo partners with Scope3 to offer carbon-neutral inventory to advertisers
In Digital
Dentsu Programmatic launches Dentsu Curate in India
In Digital
Digital radio technology can double broadcasters’ revenue to Rs 123 billion in next five years: ICEA-EY report
In Radio
Our ad sales inventory has increased by about 50% this year: Ranjana Mangla of SonyLiv
‘Koffee with Karan’ Season 7 onboards 8 new sponsors
Universal Music Group for Brands launches advanced media and data platform ‘Umusic Media Network'
Activision Blizzard Media partners with Tyroo to enter India
In Digital
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
MiQ partners with Samsung Ads to enable advertisers to reach Samsung Connected TV households
Want to buy TV ad slots in IPL 2022? This is what you’ll have to pay Star India
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
SonyLIV, Sony Entertainment Television all set for ‘Shark Tank India’ launch
Adsolut Media and Gamezop ink business deal to boost ad earnings for publishers
Print revenues may touch pre-Covid levels in FY-22
In Print