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Sideways onboards Aditi Patwardhan as Chief Strategy Officer
Star Sports hails the Women in Blue ahead of ICC Women’s T20 World Cup 2023 in its new promo
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
Disney Star aims to reach record-breaking 500 mn viewers on TV in IPL 2023
Gozoop Group wins DP World International League T20’s integrated marketing mandate
Zee Entertainment signs Paytm, Kurkure Playz, Kent RO, and Gulf Oil as sponsors for ILT20
Tata Play Binge adds manoraramaMAX, Koode and Tarang Plus OTTs to its bouquet of offerings
The Hershey Company elevates Herjit Bhalla to VP role for Canada and AMEA
Bisleri International unveils new digital campaign for its delivery at-home app ‘Bisleri @Doorstep’
KKCL’s ‘Killer’ brand replaces MPL Sports as official sponsor of Indian cricket team
JSW Group partners with International Hockey Federation for Men’s World Cup 2023
As Deepika Padukone turns 37, here is a sneak-peek into her brand journey
Gozoop Group bags Tim Hortons’ digital mandate
In Digital
Rajasthan Royals and Colors team up to launch reality show ‘Cricket Ka Ticket’
Mumbai Indians issues request for proposal to invite NFT platforms for fan engagement
Rajasthan Royals and Colors team up to launch ‘Cricket Ka Ticket’ – a talent hunt for both men and women
Star Sports onboards specialists to share their expertise on IPL Auction Day
DP World becomes title sponsor for International League T20
Cosmos-Maya appoints Kaushal Nanavati as Chief Revenue Officer and Asif Khan as Business Head – New Ventures
How has the consumer changed in a post-Covid world?
MediaCom wins Zound Industries International AB’s integrated media mandate
BCCI and Mastercard collaborate for #HalkeMeinMattLo campaign to promote women’s cricket
Sunder Balasubramanian joins Myntra as CMO
27th Sports signs Toyam Sports as title sponsor of India-Bangladesh series
Along with offshore ‘betting’ players, we also see gaming industry players in India violate the ASCI code: Manisha Kapoor of ASCI