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54% of Indians turn to social media when looking for factual information: Oxford University Press report
54% of Indians turn to social media when looking for factual information: Oxford University Press report
In Digital
Celebrities & influencers must do their due diligence before taking up an ad, says Manisha Kapoor of ASCI
Celebrities & influencers must do their due diligence before taking up an ad, says Manisha Kapoor of ASCI
In Advertising
Beardo celebrates masculinity in new film featuring Hrithik Roshan
Beardo celebrates masculinity in new film featuring Hrithik Roshan
In Advertising
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
In Advertising
Indian OTT platforms rely heavily on marketing, or do they?
Indian OTT platforms rely heavily on marketing, or do they?
In OTT
Madison BMB creates a campaign meant only for musicians for the True School of Music
Madison BMB creates a campaign meant only for musicians for the True School of Music
In Advertising
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
In Marketing
Colors Infinity & Comedy Central’s #SafeForDad campaign celebrates the evolving father-child bond
Colors Infinity & Comedy Central’s #SafeForDad campaign celebrates the evolving father-child bond
In Television
Cartoon Network aims to inspire young minds with ‘Redrawing India’ initiative
Cartoon Network aims to inspire young minds with ‘Redrawing India’ initiative
In Television
Zee Sarthak unveils new brand identity; launches new campaign to pay ode to women of Odisha
Zee Sarthak unveils new brand identity; launches new campaign to pay ode to women of Odisha
In Television
Britannia ends speculations over its #CoffeeKaBetterHalf campaign with the launch of Biscafe
Britannia ends speculations over its #CoffeeKaBetterHalf campaign with the launch of Biscafe
In Marketing
Milton’s new TVC highlights its Leak Lock bottles & tiffins range
Milton’s new TVC highlights its Leak Lock bottles & tiffins range
In Advertising
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
In Marketing
Sonu Sood launches social media app ‘Explurger' that will reward users for their time spent on the platform
Sonu Sood launches social media app ‘Explurger' that will reward users for their time spent on the platform
In Digital
Signature Global humorously depicts pain points of tenants in ‘Kiraye Se Azaadi’ TVCs
Signature Global humorously depicts pain points of tenants in ‘Kiraye Se Azaadi’ TVCs
In Ad Craft
No dearth of talent coming in advertising, it just needs mentorship, say experts
No dearth of talent coming in advertising, it just needs mentorship, say experts
In Advertising
Flipkart launches three new ad films under #BachonKaKhel campaign
Flipkart launches three new ad films under #BachonKaKhel campaign
In Advertising
Consumers spent 59% more time on digital as compared to TV: Axis My India June CSI survey
Consumers spent 59% more time on digital as compared to TV: Axis My India June CSI survey
In Marketing
RIP KK: The singer who sang more than 3,500 ad jingles
RIP KK: The singer who sang more than 3,500 ad jingles
In Advertising
MemeChat adds a twist to normal typing with MemeBar
MemeChat adds a twist to normal typing with MemeBar
In Digital
Mom & World onboards actor Anita Hassanandani as brand ambassador
Mom & World onboards actor Anita Hassanandani as brand ambassador
In Marketing
Will continue to explore & assess the countless opportunities in NFT space: Harish Lalchandani of Mahindra Auto
Will continue to explore & assess the countless opportunities in NFT space: Harish Lalchandani of Mahindra Auto
In Marketing
Goafest 2022 has received record registrations, entries and sponsorships, says Anupriya Acharya of AAAI
Goafest 2022 has received record registrations, entries and sponsorships, says Anupriya Acharya of AAAI
In Advertising
ONMO releases ‘Just Beat It’ campaign
ONMO releases ‘Just Beat It’ campaign
In Advertising
MTR Foods launches new TVC highlighting its MTR Minute range
MTR Foods launches new TVC highlighting its MTR Minute range
In Ad Craft