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: Disney Star clocks 44% YoY increase in IPL playoffs' ratings; surpasses 2020 record
In Television

: Chennai Super Kings get top spot in fandom: Rediffusion Red Lab
In Marketing

: JioCinema sets concurrency world record at 3.2 crore viewers during IPL 2023 final
In OTT

: Hansa Research’s IPLomania report 2023 reveals TV viewership ahead of OTT, but dual viewership most popular choice
In Television

: 759 million Indians active internet users, to reach 900 million by 2025: IAMAI-Kantar report
In Digital

: 18 Indians find place in final jury line-up for APAC Effie Awards 2023
In Advertising

: 13 Indians named in Cannes jury line-up this year
In Cannes Lions

: Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
In Marketing

: Ethnic beverage brand Xotik’s Jeeru rebrands to ‘J.’
In Marketing

: Viacom18 to present fan-centric exclusive digital content as official partner for Mumbai Indians
In OTT

: Mumbai Indians launch ‘Aali Re’ campaign ahead of WPL 2023
In Ad Craft

: Mumbai Indians onboards 7 brand partners ahead of Women’s Premier League
In Marketing

: Nippo partners with Underdog for a new smarter identity as part of its Golden Jubilee celebrations
In Advertising

: 80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study
In Television

: SBI Securities unveils its new brand identity
In Marketing

: Mumbai Indians acquires a franchise in Women’s Premier League
In Marketing

: BCCI earns Rs 4,667 crore from team auctions for Women’s IPL
In Marketing

: Bharat24 organises its ‘Super Indians’ event in Delhi
In Industry Briefs

: CarDekho Group’s #BadhteIndiaKaBharosa campaign celebrates the spirit of Indians to fulfil their dreams
In Ad Craft

: Three-quarters of urban Indians expect life to be better in 2023, reveals YouGov survey
In Marketing

: Bisleri becomes official Hydration Partner for IPL franchise Mumbai Indians
In Marketing

: Rajasthan Royals and Colors team up to launch reality show ‘Cricket Ka Ticket’
In Television

: Mumbai Indians issues request for proposal to invite NFT platforms for fan engagement
In Marketing

: Mumbai Indians’ brand value reaches $83 million in 2022: Brand Finance report
In Marketing

: Rajasthan Royals and Colors team up to launch ‘Cricket Ka Ticket’ – a talent hunt for both men and women
In Television

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