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Bausch + Lomb launches ‘BeASuperstar’ campaign targeting the South Indian market
Contextual advertising company Seedtag enters Indian market
Retention time much higher on print than digital: Abhijeet Sonar of Hansgrohe
News channel Bharat Express unveils its signature tune
Supreme Court endorsing NCLAT order against Google raises Indian internet firms’ hope
In Digital
Warner Bros Discovery to present its new original ‘Hunt for The Indian Mujahideen’ on discovery+
In OTT
Indian Express organises the second edition of its ‘Excellence in Governance Awards’
Dish TV’s Watcho aims to democratise and massify paid OTT subscriptions
In OTT
There are adequate safeguards in place for monitoring content on OTT platforms: Anurag Thakur
In OTT
Taboola signs five-year deal with Network18 Media and Investments to boost audience engagement
In Digital
What’s luring Indian digital agencies to set up shops abroad?
In Digital
CNBC-TV18 to present the exclusive coverage of World Economic Forum's annual meet in Davos
Ogilvy Mumbai wins Best of Show and Agency of Year at 2022 One Asia Creative Awards
Popular Indian archers that are famous globally
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
Bridalwear brand Mohey onboards Kiara Advani as brand ambassador; launches new film featuring the actor
Suresh Raina, RP Singh, Pragyan Ojha and Aakash Chopra to headline experts panel for Viacom18’s presentation of SA20 league
KKCL’s ‘Killer’ brand replaces MPL Sports as official sponsor of Indian cricket team
As Deepika Padukone turns 37, here is a sneak-peek into her brand journey
Indian start-ups take five years to scale from zero to $100 million in revenue: Redseer Strategy Consultants
Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi
Mumbai Indians issues request for proposal to invite NFT platforms for fan engagement
Gaming industry lauds draft amendments to IT Rules; demands more clarity
In Digital
We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India
In Print
Dalmia Cement’s ‘Ghar Bhar ke Khushiyaan’ campaign highlights the beauty of Indian traditions