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85% consumers do not favour brands advertising on news platforms spreading misinformation: IAS
In Digital
54% of Indian consumers opt for hybrid shopping during festive season: InMobi’s Festive report
YouGov data reveals strong preference for celebrity-owned beauty brands among urban Indian consumers
JSW Paints launches new campaign featuring Alia Bhatt to empower Indian consumers in paint choices
Shoppers envision 64% of their purchases will be online in 10 years: Wunderman Thompson report
Indian consumers becoming price-conscious to value-conscious: P&G CEO LV Vaidyanathan
63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey
Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
GroupM’s Finecast to launch addressable TV report with Kantar on December 7
Indian consumers demand brands get personal, reject labels and stereotypes: Adobe research
Lufthansa launches #SayYesToTheWorld again campaign aimed at Indian consumers
Indian consumers look to brands for transparency as cost-of-living soars: Mintel whitepaper
Indian consumers keen to embrace sustainable products; purchasing behaviour to follow: Bain & Company report
AC purchases rise 3x; Refrigerators sales grow 2x in 2022: Croma’s Unboxed Summer 2022
Majority of shoppers in India click on ads while using internet & buy products seen in online ads: Criteo
L&K Saatchi & Saatchi becomes Somany Ceramics’ creative agency of record
Media consumption has increased for 22% of families; 46% notice ads on digital, while 29% shop online: Axis My India’s CSI survey
In Digital
Close to 70% Indian consumers are frustrated with navigating content on streaming video services: Accenture Report
In OTT
Criteo’s festive seasonality data reveals Indian consumers’ digital endurance
Prime Video launches K-Drama slate with multiple titles
In OTT
86% Indian shoppers less prepared to put up with mediocre shopping experiences, says report
MatrimonyBazaar gets a new brand identity as WeddingBazaar.com
In Digital
Japan’s Kao Corporation partners with Nykaa, introduces Bioré in India
Indian consumers willing to spend more on enhanced video, audio quality and devices: Wakefield Research study
Four new consumer behaviour segments evolving in five different ones to emerge after the crisis: EY
In Digital