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Q4 FY23: ITC’s consolidated net profit rises 22.66% YOY to Rs 5,225.02 crore
Engage Pocket perfumes celebrates sudden moments of playful chemistry in its new campaign
ITW Catalyst facilitates deals worth over Rs 150 crore for teams in 2023 season of T20 League
Viacom18 ropes in 13 streaming sponsors for IPL 2023
ITC Engage’s new film introduces its latest range of Eau De Parfums
ITC Sunfeast Mom’s Magic shares happiness hack with #HugHerMore campaign
ITC to acquire D2C brand Yoga Bar
More than 400 industry leaders attend Eggfirst’s ‘Chalo Rural India Conclave 2023’
ITC Sunfeast Dark Fantasy garners organic chatter from partnership with Colors Big Boss Season
ITC Sunfeast’s new campaign announces the launch of Supermilk – the ‘strong’ milk biscuit in Tamil Nadu
Wipro Consumer Care forays into packaged food and spice segment with acquisition of ‘Nirapara’
Upcoming Indian Men’s cricket team tour of Bangladesh attracts multiple brands
ITC increases its stake in Mother Sparsh with fresh investment of Rs 13.5 crore
ITC Master Chef frozen snacks launches three TVCs as part of its ‘Ab Koi Bhi Chef’ campaign
Occtagon Media Networks to expand its services in retail design and marketing
ITC announces its exit from lifestyle retailing business
ITC Foods Division retains Team Pumpkin for its digital duties
In Digital
ITC executes 83% of campaigns using first-party data
ABP Majha concludes its on-ground event ‘Majha Maha Katta’
Vinit Kumar becomes Vice-President of Madison Media Plus
ITC Fiama launches new TVC for handwash portfolio featuring actor Sara Ali Khan
Melorra appoints Domino’s India’s Kushal Singh as Head of Marketing
Spinny appoints Suvid Bajaj as Head of Marketing
Yug Metaverse hosts India’s first 3D wedding
In Digital
ITC to enter the Indian ‘plant-based meats’ market