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Nestlé Munch gives young fans a chance to meet their favourite cricket stars through a new campaign
IPL on JioCinema clocks over 1,500 crore video views in 7 weeks
Disney Star Network records 48.2 crore viewers for first 66 IPL matches; Ratings up 43%
We’ve upped our ad budgets by 30% YoY for FY24: Yogesh Tewari of RPSG Group
Star Sports’ ad rates for IPL play-offs touch Rs 30 lakh per 10 seconds
JioCinema prices HBO content at Rs 999 a year; will it find enough subscribers?
In Digital
IPL on Star Sports surpasses last year’s full-season reach by 21% in first 48 matches of this year
IPL on JioCinema clocks 1,300 crore video views in 5 weeks, time spent at 60 minutes
SVOD can reach 100 mn Indian households, Rs 110 bn revenue by 2025
Gulf Fan Academy goes live on MyJio app, offers online cricket games for IPL fans
In Digital
Star Sports adds 2.5 crore new viewers in week 4 of IPL; ratings up by 27%
Fareed Zakaria hails IPL innovation on JioCinema
In Digital
Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
Pay TV adds 11 million new subscribers this IPL season: Disney Star’s Gurjeev Kapoor
Luminous launches #CricketMeinNoPowerCut campaign featuring Rajasthan Royals players for ongoing IPL season
IPL Fan Parks a nation-wide hit, says JioCinema
In Digital
Netizens pained to see former cricketers endorsing pan masala brand Kamla Pasand
Creative agencies rake in 20-30% additional revenue during IPL 2023
JioCinema invites cricket lovers to IPL Fan Parks in eight cities
In Digital
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
IPL 2023: 42% drop in the number of advertisers on TV
9.32 crore kids tune in to watch IPL on TV, up 58.7% over last year: Star Sports
IPL 2023 records highest-ever HSM reach on TV in the league’s history banks on digital billboards to build consumer engagement this IPL season
In Digital
95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey
In Digital