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IPL media rights: From broadcasters to tech giants, what will be the gameplan for Sunday’s e-auction
Colors designs a 360-degree campaign for ‘Dance Deewane Juniors’
Moj partners with Cricbuzz to bolster its sports content offering
In Digital
71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire survey
AppsFlyer launches IPL marketing handbook to help drive campaign performance
Delhi HC orders blocking of “rogue” websites illegally broadcasting IPL matches
Users now look for more interactive, social experiences on smartphones during live IPL matches: Glance study
In Digital
Star Sports launches #YehAbNormalHai campaign featuring MS Dhoni to celebrate Tata IPL 2022’s return to Indian shores
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Buy only fresh meat and seafood, FreshToHome encourages consumers in new campaign
Despite lockdown relaxations, brands to remain cautious on ad spends
Adex down in May but sharp recovery likely once unlocking starts: Shashi Sinha of Mediabrands
IPL suspension short-term setback; will bounce back in better times, feel fantasy gaming platforms
In Digital
In-depth: Has IPL become an overcrowded Kumbh for brands? 
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
Star Plus to air IPL every Sunday’s campaign ‘Cricket Machao’ represents the spirit of cricket in India
Mobile Premier League to spend more than 40% of its ad budget on IPL
In Digital
Industry fears revenue losses with shootings coming to a halt; hopes for shoots to be allowed again soon
TV9 Network bags sponsorship of IPL 2021 team KKR
Connected lifestyle brand Noise signs Rishabh Pant as brand ambassador for smartwatch category
Lockdowns and curfews won’t hit sentiments around IPL: Experts
Tata Safari is the official partner for IPL 2021
Sportradar to help BCCI’s Anti-Corruption Unit in monitoring integrity of IPL matches
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts