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From stumps to brands: A look at MS Dhoni's brand endorsement journey as he turns 42
From Sholapur to Sweden- How India won Spotify the world in just three years!
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Freecharge onboards action hero Jaideep Ahlawat for its #PayKarBefikar IPL campaign
Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
With big spends, brands expect mega returns from IPL 2023
Zoya Akhtar, Reema Kagti’s production house ventures into ad production with Spinny’s new film
My11Circle's Mystery campaign aims to add extra thrill to the IPL season
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
Unacademy’s new IPL film emphasises the importance of Focus
Cred brings alive the magic of ‘antakshari’ with Annu Kapoor & Renuka Shahane to introduce its Cred bounty jingle
Dream11 to launch 17 new ad films as part of its new brand campaign for IPL 2022
In Digital
Dream11 to launch 17 new ad films as part of its new brand campaign for IPL 2022
In Digital
Moj app gives wings to fantasy gaming platform PlayerzPot
In-depth: Will aggressive advertising spends help crypto brands?
PlayerzPot awards its digital and marketing mandate to Interactive Avenues
Is sport becoming a risky proposition for brands?
IPL suspension short-term setback; will bounce back in better times, feel fantasy gaming platforms
In Digital
It was a very high-risk, high-reward campaign: Unacademy’s Karan Shroff on its IPL 2021 campaign
Star Sports signs 14 sponsors for IPL 2021
PhonePe bags six sponsorships for IPL 2021 in its biggest-ever marketing push
Wondrlab acquires What’s Your Problem
IPL’s return was a much-needed marketing support for us: Sandeep Kalia of Valvoline
In Digital
Gravity Integrated to handle performance creative duties of MPL
Rising star: Mahima Randhawa, Account Supervisor, Magic Circle Communications