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Creative usage of QR codes in ads or just following the trends- What are Indian brands up to?
Reputation crisis: What can get edtech brands out of the woods
PhonePe surpasses rival Paytm in IPL 2022 advertising war: Bobble AI report
In Digital
In-depth: Are traditional advertisers getting wary of spending on cricket?
ZEE to rake in Rs 130.7 billion in revenue at Rs 436 million per match from ICC TV rights
Did Zee, Disney team up at ICC media rights auction to outdo Reliance and Uday Shankar-backed Viacom18?
Zee’s bet on ICC’s TV rights safer than digital but loaded with challenges
Zee to exclusively broadcast ICC men’s events; Disney+ Hotstar exclusively retains all ICC digital rights
Our media business recorded highest-ever growth last year, says Mukesh Ambani
Experts discuss how brands can crack the digital code at Advertising Club’s ‘D: CODE 2022’
ICC rights retention has strengthened our status as a premier destination for marquee cricket events: K Madhavan
Dentsu Creative India appoints Ajeet Shukla as Group Executive Creative Director
Sporting events during festive season to throw adex out of the park
IPL digital rights loss forces Walt Disney to revise Hotstar subscribers guidance to 80 million by 2024
WPP India registers 47.6% growth in Q2 FY 2022
Disney Star signs 7-year deal with CA to broadcast Australian cricket throughout India and Asia
TV18 revenue grows 10% amidst a challenging macro environment
Performance marketing takes a back seat as brands focus more on long-term play
ICC will conduct e-auction of media rights only if the bidders quote an identical amount in the opening round
FMCG, electronics & fintech to lead adex this festive season
Our focus has changed, no IPL from next year: Unacademy Co-Founder Gaurav Munjal
Wavemaker's Jigar Rambhia joins Sporjo
Cautiously optimistic about the second half due to World Cup and upcoming festive season: Rohit Ohri
25% of Indians watched IPL this year, 65% on TV and 29% on digital: Axis My India CSI Survey
How IPL 2022 pushed growth for digital platforms
In Digital