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Fever Network announces advertising rate hike for all its radio stations
In Radio
Top advertisers seek incremental viewership as news channels plan ad rate hike
CNN-News18 announces hike in ad rates
Why brands aren’t willing to shell out more in agency fee
In-depth: Shrinkflation – What brands lose by reducing product size
CNBC-TV18 announces 50% hike in advertising rates
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
Disney+ Hotstar eyes Rs 1,000 crore ad revenue from IPL 2022, sells off 75-80% inventories
DB Corp announces 20% hike in ad rates for My FM
In Radio
Print revenues may touch pre-Covid levels in FY-22
In Print
Levi’s to hike spending on TV and digital, focus more on female consumers
Pee Safe to hike its marketing budget by 40% this year
ABP Network to hike ad rates, put spotlight on regional channels
Seema Chawla joins Hike as VP and Head of Marketing right before launch of HikeLand
In Digital
Online general insurance brand Acko plans to explore print medium
Pathik Shah joins DB Digital as Chief Executive Officer
In Digital
To boost growth, ITC’s beverage brand B Natural to hike ad spend by 60% this fiscal
Competition for new movie titles to increase under new tariff regime
Government woos print media before general elections, hikes ad rates by 25%
In Print
New tariff regime: Here’s what you need to do to keep watching your favourite channels
Fuelled by growth in listenership, My FM hikes ad rates by 15% in key markets
In Radio
Government considering hike in DAVP ad rates
Broadcasters wary of likely hike in carriage fee on DD Freedish
Ahead of IPL, Star India demands 35-40% hike in annual distribution deals