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mSix&Partners bags integrated media mandate for VKC Nuts
India to become 7th-largest ad market by 2025; growth forecast for 2022 unchanged at 22.1%: GroupM
GroupM’s Vinit Karnik authors book on sports marketing
TikTok’s Karl Cluck & KFC Malaysia’s May Ling Chan named as Heads of Jury for APAC Effie Awards 2022
mSix&Partners elevates Subhamay Mukhopadhyay to Managing Partner, India role
AI-enabled advertising to form 90% of total ad revenue and reach $1.3 trillion by 2032: GroupM study
In Digital
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
Mindshare India promotes Ruchi Mathur to Chief Growth Officer role
GroupM launches Finecast in India to bring addressable TV ads to Indian advertisers
Domino’s appoints Samsung’s Gaurav Soni as Head of Media
In-depth: What categories of brands will shine this IPL season?
The merger of PVR and Inox to add impetus to their ad revenue
Cricket accounted for 87% celebrity endorsement deals in 2021: GroupM ESP Sporting Nation Report 2022
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
Essence bolsters its leadership team with three senior appointments in India
GroupM tops media agency groups with over $1028 million worth new business value: COMvergence report for Indian market
GroupM ranks No. 1 in net new business in APAC and LATAM regions: COMvergence report
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
GroupM aims to enhance new talent experience with Metaverse
In Digital
Boost addresses gender prejudice through release of ‘Boost: Game Stamina Ka’
Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor
GroupM launches its influencer and content marketing solution ‘INCA’ in Pakistan
In Digital
WPP India revenue in 2021 up by 18.6% (YoY) and 6% over 2019
Critics’ Choice Awards 2022 announces list of nominees across films of all languages
Criteo hires GroupM’s Brian Gleason to lead its global commercial organisation