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Consumer durables shifting gears from 'massy' to ‘premiumisation’ this festive season
Top advertisers seek incremental viewership as news channels plan ad rate hike
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer appoints Neel Jadhav as VP and Marketing Head
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
Godrej Appliances unveils new TVC featuring Ayushmann Khurrana for its air conditioners
Godrej Appliances onboards actor Ayushmann Khurrana as brand ambassador
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
Godrej Appliances forays into dishwasher market with its new range of Godrej Eon Dishwashers
L&K | Saatchi & Saatchi appoints Disha Pinge as VP - Planning
This International Women’s day, brands add more meaning and teeth to women power
BBDO India appoints Priyanka Rishi to head Mumbai operations
Godrej Appliances launches a series of awareness campaigns to manage e-waste better
Godrej Appliances offers ‘#TheOneForYou’ with a touch of humour
In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
Consumer Protection Bill gives power to consumers but leaves celebs fuming
This Women’s Day, brands give women wings to fly high
This Children’s Day, brands have a progressive message for all
Godrej SmartCare promises hassle-free services
Godrej Appliances launches Godrej Edge Duo refrigerators with a separate space for vegetables
Godrej Appliances offers a solution to invisible allergens
Grey group India appoints Mayuresh Dubhashi as ECD
Taproot Dentsu leads Creative Abbys on Day 2 with 28 metals