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Would India have won just 6 Lions in 2021 had Cannes Lions not skipped awards last year?
It’s a Dentsu Webchutney and FCB Interface face-off at Cannes Lions 2021
Cannes Lions 2021: FCB India’s ‘The Punishing Signal’ wins a Gold, two Silver and two Bronze Lions on day 1
India kicks off Cannes Lions campaign with 22 shortlists
Cannes Lions 2021: India secures 26 shortlists in five categories
Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts
VMLY&R Commerce Encompass elevates Shankar Shinde as Chief Operating Officer
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
Digital screen is new currency for experiential, says Ranjit Raina of Geometry Encompass
In Digital
Measures adopted by the experiential industry to engage with its consumers during this pandemic phase
Adex recovery could be phenomenal once Covid-19 crisis is over, say experts
In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties
As women sleep less due to household chores, Ariel urges men to share laundry work
Omnigel gives a helping hand to Sahayaks at Magh Mela
McCann and Ogilvy Group named Effie India 2020 Agency of the Year
WPP’s Geometry appoints Jesse Lin as APAC CEO
Geometry Encompass takes on board Ranjit Raina as Chief Executive Officer
Geometry Encompass elevates Tanu Randhawa as Chief Operating Officer, North
Geometry Encompass hires Rahul Karwa as Chief Operating Officer, West
Experiential marketing in idea-dark phase, brands failing to connect with consumers: Roshan Abbas of Geometry Encompass
Geometry Encompass, Hindustan Unilever come together for a clean and sanitised Kumbh Mela
Rising Star: Shubham Shukla, Account Director, Client Servicing, Geometry Encompass
‘Brands with purpose’ to be cornerstone of HUL’s India marketing strategy
Experiential marketing spend poised to grow from 15%