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: Mahindra launches ‘XUV400Verse’- the metaverse platform for its e-SUV, XUV400
In Digital

: Pepsi Black NFT collection is an ode to tech-savvy Gen Zs who are passionate about pop culture and Metaverse: PepsiCo’s Saumya Rathor
In Marketing

: Tata Play celebrates the power of television through digital campaign on World TV Day
In Ad Craft

: FoxyMoron appoints Chimp&z Inc Worldwide’s Alin Choubey as Business Head – North
In Digital

: Havas Group India concludes ‘Havas Spark 2.0’ internship programme with Gen Z Report 2022
In Advertising

: Madison Media Ace and Snapchat come together to give a new look to Park Avenue Fragrances
In Digital

: Gen Z is the world’s most digital audience spending two-thirds of media time online: WARC report
In Digital

: Chimp&z Inc bags creative and digital mandate for Tata Steel Foundation
In Advertising

: Alia Bhatt unfolds the features of Samsung Galaxy Z Series in latest ad films
In Ad Craft

: Pizza Hut’s ‘Shut Up and Take My Money’ campaign aims to promote its new Flavour Fun range
In Ad Craft

: Smytten’s #SabTryKaro campaign encourages Gen-Z consumers to explore product trials
In Ad Craft

: How Zebronics makes Janhvi Kapoor’s life sorted
In Ad Craft

: Tecno Mobile collaborates with Cosmopolitan India to introduce its Camon 19 series with ‘Stylish Affair’ campaign
In Marketing

: Zing creates a rap song for its Gen Z audience on International Youth Day
In Television

: Spotify’s new campaign highlights the positive impact of music on the listener’s mood
In Advertising

: Naukri.com’s #MyKindaNaukri campaign highlights that one size doesn’t fit all when it comes to jobs
In Advertising

: Hyundai unveils anamorphic 3D outdoor activation for its new offering ‘Venue’
In Advertising

: Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
In Marketing

: Gen Z is transforming culture by blurring the lines between consumption & creation: Spotify Culture Next report
In Digital

: Generation Z’s influence on today’s education
In Marketing

: boAt’s #MoreInEveryday campaign celebrates the Gen-Z smart way of life
In Ad Craft

: Zing unveils its new avatar targeted at Gen Z, with Siddhant Chaturvedi as brand ambassador
In Television

: Nescafe RTD cold coffee celebrates India’s real Gen Z heroes in ‘Thoda Aur Machaa’ campaign
In Ad Craft

: Varun Dhawan dons the airport look in Skybag’s Chase the world campaign
In Ad Craft

: The Gen-Z cohort: The dream of the brands, marketers, advertisers
In Marketing

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