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With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
News18 Hindi channels outperform leading GECs in reach
What is causing the decline of English GECs in Indian TV industry?
In-depth: How GECs’ push for week-long fiction programming is fairing
Breaking reach barrier: News18 India stays ahead of leading GECs
News can be a great reach builder, says Shashi Sinha in reference to News18 campaign
GECs’ fortunes at stake as they trail behind News18 India in reach
Atrangi TV and B4U Movies win DD Freedish slots
Broadcasters blame BARC and TRAI’s NTO as top GECs attempt to return on DD Freedish
Vinod Cookware executes In-Content Advertising to promote its SAS bottom pressure cookers
Regional GECs continuously driving growth with unique content line-up, say experts
GECs set to grow by 15-20% this festive season
Biiggbang Amusement appoints Nivedita Basu as Head of Content and Acquisition
Mumbai Police claims Republic TV made No. 1 by manipulation; a few GECs too under investigation
Zee Biskope puts focus on increasing consumer time spent lost due to return of Hindi GECs
Fresh content propels advertising on GECs but road ahead to normalcy is still steep
Commentary: Who killed English entertainment television?
Colors Rishtey, Zee Anmol and Sony Pal plan to return on DD Freedish
GECs take cue from DD, Colors to telecast Mahabharat from May 4, Star Plus goes for Ramayan
HUL single-handedly supporting GECs with 43% ads among top-10 advertisers
Hindi GECs grow by 26% in HSM Urban markets in Week 14 over pre-covid period
Zee TV brings back iconic shows to keep viewers entertained in lockdown
Hindi GECs bank on best of their libraries in the third week of nationwide lockdown
Coronavirus outbreak: Are GECs and OTT platforms ready with contingency plans if the lockdown continues longer?
Uncertainty still looms large over IPL, where will brands go?