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Steep rise in FMCG brands’ adex during October-December quarter
Brands applaud and analyse Budget 2024
Budget 2024: FMCG companies expect increased spending on rural India will fasten recovery
Vivek Gambhir, Kevin Aluwi join Lightspeed as venture partners
Here's what makes GCPL's Sudhir Sitapati think the Indian adworld needs a dose of its own medicine
Godrej Expert Rich Crème promises care at same level as your closest friends in new campaign
Indian FMCG giants witness a steep surge in Q2FY24 adex
Godrej Ezee's new campaign celebrates spirit of care and togetherness
GCPL’s ad spends up 28.91% YoY to Rs 365.94 crore in Q2FY24
TCS, Infosys, and Jio are top 3 tech brands: Interbrand report
GCPL's Sudhir Sitapati sparks renewed debate on in-house creative agency vs external partner
FMCG offtake related to festivals shifted to Q3 due to late festive season
In-depth: Here's why brands are bringing media planning and buying functions in-house
Genteel detergent unveils new campaign highlighting its cleaning performance
How FMCG players’ copious ad spend surge in Q1FY24 will fuel Indian adex growth
GCPL ad spends zoom 59.09% YoY to Rs 320.39 crore in Q1FY24
Goodknight business has implied value of Rs 30,000 crore: GCPL chairperson Nisaba Godrej
FMCG players pin hope on gradual sectoral recovery for positive results in FY24
Godrej Consumer Products to acquire Raymond’s FMCG business for Rs 2,825 crore
Cinthol’s new campaign urges people to embrace new adventures without hesitation even during summer
Godrej HIT’s latest campaign emphasises on affordability of new ‘Kala HIT Mini’
Improved market conditions to fuel adex growth for FMCG players in H2 FY23
GCPL launches low-cost mosquito repellent device and a no-gas mosquito–kill spray
GCPL’s ad spends rise 20.62% on YoY basis to reach Rs 275.78 crore in Q3 of FY23
GCPL’s ad spends grows 49.48% YoY to Rs 283.87 crore in Q2 FY23