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IIFL Securities appoints former Google & Piramal Executive Alok Arya as CMO
IIFL Securities appoints former Google & Piramal Executive Alok Arya as CMO
In Marketing
In-depth: What is fuelling the growth of Connected TV in India?
In-depth: What is fuelling the growth of Connected TV in India?
In In-depth
Big Bazaar launches rap song ‘Humans of Big Bazaar’
Big Bazaar launches rap song ‘Humans of Big Bazaar’
In Marketing
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
In Digital
Bharati Balakrishnan joins Shopify India as Country Head and Director
Bharati Balakrishnan joins Shopify India as Country Head and Director
In Digital
Sorted 2.0 aims to reach out to a broader audience of small businesses and startups
Sorted 2.0 aims to reach out to a broader audience of small businesses and startups
In Marketing
Why startups fail to extract long-term ROI from marketing campaigns
Why startups fail to extract long-term ROI from marketing campaigns
In Marketing
Will Clubhouse make podcasts obsolete?
Will Clubhouse make podcasts obsolete?
In Digital
Zee appoints Nitin Mittal as President – Technology and Data
Zee appoints Nitin Mittal as President – Technology and Data
In Television
How conquering the last mile has become critical for brands
How conquering the last mile has become critical for brands
In Advertising
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
In Marketing
Things2do appoints Roch D’souza as CEO
Things2do appoints Roch D’souza as CEO
In Marketing
Big Bazaar unveils ‘Bachat paane ki vaccine’ campaign for ‘Sabse Saste 6 Din’
Big Bazaar unveils ‘Bachat paane ki vaccine’ campaign for ‘Sabse Saste 6 Din’
In Ad Craft
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
In In-depth
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
In Rising Star
Media agencies may drop news channels resorting to unethical practices
Media agencies may drop news channels resorting to unethical practices
In Television
More brands join chorus against toxic content on news channels, seek immediate course correction
More brands join chorus against toxic content on news channels, seek immediate course correction
In Television
Pawan Sarda of Future Group brings a digital master class ‘Sorted’
Pawan Sarda of Future Group brings a digital master class ‘Sorted’
In Digital
Nudge from advertisers may force news channels into course correction, say industry experts
Nudge from advertisers may force news channels into course correction, say industry experts
In Television
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
In Advertising
Reliance acquires Big Bazaar for Rs 24,713 crore
Reliance acquires Big Bazaar for Rs 24,713 crore
In Marketing
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
In Marketing
Big Bazaar says ‘Ibaadat Bhi, Hifaazat Bhi’ in its Ramzan campaign
Big Bazaar says ‘Ibaadat Bhi, Hifaazat Bhi’ in its Ramzan campaign
In Ad Craft
#FightingCoronavirus: FGII says #CoverTheDistance, stay connected with loved ones while practising social distancing
#FightingCoronavirus: FGII says #CoverTheDistance, stay connected with loved ones while practising social distancing
In Ad Craft