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Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
Parle Agro diversifies into dairy category, launches flavoured milk product Smoodh
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
Asha Kharga joins M&M as Chief Customer and Brand Officer for the Group
Star Sports on-boards 18 sponsors for IPL 2021
Parle Agro releases new summer campaign #LiveTheFrootiLife for Frooti
Star Sports signs 14 sponsors for IPL 2021
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital
Marquee Awards 2019 announces nominees
Rising Star: Netra Natarajan, Copy Supervisor, VMLY&R India
Mediacom wins Rs 200-crore media mandate for Parle Agro
Parle Agro signs Varun Dhawan as new face for its flagship brand Frooti
Tollywood’s Jr. NTR is the new face of Appy Fizz in South India
Colors is back with India’s Got Talent’s eighth edition
Brands turn rainbow to celebrate gay rights victory
Parle’s AR campaign gives users a taste of #TheFrootiLife
In Digital
JCDecaux paints Delhi in the colours of cold beverages
Appy Fizz goes mass with Salman, pumps in Rs 100 crore for marketing
Frooti unveils region-specific commercials with Alia Bhatt and Allu Arjun for this summer
Mango drinks to give you burps this scorching summer
Parle Agro signs Salman Khan as the new face of Appy Fizz
HUL wins Green Marketer Award at Marquee Awards 2017
Nominations announced for Marquees 2017
There are much larger objectives of marketing than immediate sales, Viraj Jit Singh, KidZania