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Demand for DNB and D2C witnessed faster growth than traditional brands in India: Redseer
Aditi Anand joins L’Oréal Professionnel as General Manager and Head of Marketing
Flipkart collaborates with Pratilipi to provide ebooks in 12 Indian languages
Online retail will continue to flourish despite offline retail picking: Dhiraj Gupta of mFilterIt
Government to bring in norms to curb online fake reviews on products and services
In Digital
How digital is overtaking TV advertising, LV Krishnan explains
YouTube surges ahead of Google to top YouGov’s Best Brand Rankings 2022 in India
‘Over 3/4th of pre-festive D2C sales on GoKwik network came from Tier 2, 3 cities’
69% prefer to watch the current T20 World Cup on TV: Axis My India November CSI survey
Aditi Anand moves on from The Coca-Cola Company
Nestlé enters D2C space with its ‘MyNestlé’ platform
Anirban Roy joins Wieden+Kennedy India as Head of Planning
Online retail platforms clocked a sale of Rs 40k crore during festive season sale: Redseer report
Programmatic DOOH campaigns dominate Times OOH media across transit properties
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
Decentralisation of creative prowess? How Mumbai is being challenged as ad capital
MemeChat devises strategy for Flipkart’s Big Billion Days campaign #UpgradeTohBantaHai
One Digital Entertainment partners with Twitter to drive awareness for Flipkart’s Big Billion Days
Admitad opens a new office in Gurugram to boost expansion across APAC
Power Gummies’ new ad film features Shamita Shetty
PhonePe surpasses rival Paytm in IPL 2022 advertising war: Bobble AI report
In Digital
E-commerce platforms roll out big-ticket campaigns to cash in on the festive spirit
Multi-brand online platform ‘D2C Ecommerce’ announces its official launch
Flipkart launches new feature to provide customers domestic and international hotel booking services
Cleartrip unveils new brand identity and logo