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Scaler underlines the significance of mentorship and upskilling in its new brand film
Venice TV & Branded Content festival opens for 2022 entries
Lighter brand Zippo launches first campaign post re-entry in Indian market
Goodknight’s ‘Neendon ko nazar na lage’ TVC focuses on uninterrupted & peaceful sleep for infants
RummyCircle’s new ads featuring Hrithik Roshan build on its ‘Raho Ek Kadam Aage’ campaign
Karan Johar & Srinidhi Shetty feature in KFC’s new videos for its ‘Popcorn Nachos’
Beardo celebrates masculinity in new film featuring Hrithik Roshan
Airtel Xstream Fiber’s new film by DDB Mudra showcases its superior connection & service
AU Bank’s digital-only campaign introduces the LIT credit card
In Digital
India second to USA in Grand Prix and Titanium Lions wins
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
Cannes Lions 2022: Dentsu Creative Bengaluru brings the first-ever Agency of the year title to India
Cannes Lions 2022: The incredible Indian performance in numbers
Zee Sarthak’s ‘Naali Bindu’ initiative aims to spread awareness around women’s menstrual health
How Deadpool made Ryan Reynolds enter the field of marketing completely by accident
Universal Music Group for Brands launches advanced media and data platform ‘Umusic Media Network'
HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
Cannes Lions 2022: 14 more shortlists for India in Film and Sustainable Development
GAIL’s ‘Hawa Badlo’ initiative raises awareness with “Air Pollution Ka Alarm” campaign
Star Sports launches promo ahead of ‘BGMI Masters Series 2022’
Arré unveils women-first audio app ‘Project Voice’
In Digital
Indian OTT platforms rely heavily on marketing, or do they?
Zee Cinema to bring world television premiere of ‘The Kashmir Files’ & sci-fi action thriller ‘Attack’
Cannes Lions 2022: Dentsu Creative India bags 'only' Gold Lion in Digital Craft category
Spice Money showcases its partnership with Religare Broking through the ‘Demat Zaroori Hai’ campaign
In Digital