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Hindustan Unilever’s ad spends register a marginal increase of 1.34% YoY in Q3 FY23
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
Eggfirst to organise ‘Eggfirst Chalo Rural India’ conclave
Wipro Consumer Care forays into packaged food and spice segment with acquisition of ‘Nirapara’
Bombay Shaving Company elevates COO Deepak Gupta to Co-Founder role
Delhi HC refers Parle Products and Britannia to Mediation and Conciliation over alleged disparaging commercials
GCPL’s ad spends grows 49.48% YoY to Rs 283.87 crore in Q2 FY23
Marico’s ad-ex increases by 10% YoY to Rs 213 crore in Q2 FY23
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
HUL’s Q2 ad spends down 14.11% YoY to Rs 1,053 crore in FY23
Brands to splurge on Connected TV advertising this festive season
Amul’s new ad celebrating women called out for gender stereotyping
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
In Digital
Reliance Retail to launch FMCG business this year: Isha Ambani
After two dull years, news broadcasters hopeful of a bumper festive season in 2022
Eight legacy brands that have been changing the FMCG game pre-Independence
Despite inflationary pressure, FMCG players increased their adex in Q1 FY23
Zee Media Digital concludes Zee National Achievers’ Awards 2022
Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
Publicis Media wins PepsiCo India’s Rs 600 crore media duties
HUL’s Q1 FY23 ad spends up 29.64% YoY
FMCG, electronics & fintech to lead adex this festive season
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
Demand in FMCG industry remained soft in June quarter due to inflation