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: Hindustan Unilever’s ad spends register a marginal increase of 1.34% YoY in Q3 FY23
In Marketing

: Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
In Marketing

: Eggfirst to organise ‘Eggfirst Chalo Rural India’ conclave
In Marketing

: Wipro Consumer Care forays into packaged food and spice segment with acquisition of ‘Nirapara’
In Marketing

: Bombay Shaving Company elevates COO Deepak Gupta to Co-Founder role
In Marketing

: Delhi HC refers Parle Products and Britannia to Mediation and Conciliation over alleged disparaging commercials
In Marketing

: GCPL’s ad spends grows 49.48% YoY to Rs 283.87 crore in Q2 FY23
In Marketing

: Marico’s ad-ex increases by 10% YoY to Rs 213 crore in Q2 FY23
In Marketing

: In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
In In-depth

: HUL’s Q2 ad spends down 14.11% YoY to Rs 1,053 crore in FY23
In Marketing

: Brands to splurge on Connected TV advertising this festive season
In Television

: Amul’s new ad celebrating women called out for gender stereotyping
In Advertising

: In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
In In-depth

: Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
In Digital

: Reliance Retail to launch FMCG business this year: Isha Ambani
In Marketing

: After two dull years, news broadcasters hopeful of a bumper festive season in 2022
In Television

: Eight legacy brands that have been changing the FMCG game pre-Independence
In Marketing

: Despite inflationary pressure, FMCG players increased their adex in Q1 FY23
In Marketing

: Zee Media Digital concludes Zee National Achievers’ Awards 2022
In Industry Briefs

: Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
In Marketing

: Publicis Media wins PepsiCo India’s Rs 600 crore media duties
In Advertising

: HUL’s Q1 FY23 ad spends up 29.64% YoY
In Marketing

: FMCG, electronics & fintech to lead adex this festive season
In Advertising

: FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
In Marketing

: Demand in FMCG industry remained soft in June quarter due to inflation
In Marketing

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