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D2C players should prefer specialist agencies because they’re best-suited to impact brand sales: The Starter Labs Co-founders
Rohit Sharma jumps the ship; abandons Star for JioCinema
JioCinema invites fans to IPL Fan Parks in over 35 cities and towns
In Digital
Altigreen’s brand campaign introduces its new superhero mascot
smallcase’s digital-first campaign aims to highlight the benefits of research-backed investing
With an aim to bring analytics and real identity into focus, Publicis Media India wants to partner with digital-first clients: Tanmay Mohanty
In Digital
Quintillion Business Media launches BQ Prime Hindi
In Digital
Aditya Birla Group’s ‘House of Brands’ venture TMRW partners with eight digital-first Lifestyle brands
Ferns N Petals’ holiday season campaign features Mithila Palkar and The Great Khali
Social commerce expected to reach market size of $16-20 billion in India by 2025: Talkwalker and Khoros report
Zing introduces digital-first, short video content series ‘Tiny Tales’
In Digital
Allu Arjun brings people out of dilemma in the latest brand campaign for redBus
Thums Up unveils ‘Stump Cam’ campaign ahead of ICC Men's T20 World Cup 2022
Social and video commerce received over $1 billion in funding in 2021: Redseer report
Making brands look good through digital-first, mobile-friendly and future-ready approach has worked quite well for us: Roy Menezes of Centrick
Marico acquires majority stake in digital-first healthy breakfast & snacks brand ‘True Elements’
Manforce’s new condom brand – Epic urges audiences to #MakeItEpic
In Digital
Unity Bank unveils its new logo
HT Media refreshes its flagship Hindi brand; launches the all-new, digitally enhanced Hindustan
In Print
59% of APAC businesses are increasing investment in customer experience management: Adobe’s 2022 APAC digital trends report
In Digital
Lintas Live bags Global Integrated Communications mandate for Lagos Free Zone, Nigeria
Zee Group launches four digital regional news channels targeting the south Indian market
In Digital
Mensa Brands acquires denim brand High Star
Traditional media to get lion’s share in ad spends for digital-first Truecaller
HistoryTV18 all set for the sixth season of digital-first series ‘#RoadTrippinWithRnM’