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Maruti Suzuki celebrates six years of Arena with Rs 18 crore ad blitzkrieg
Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
Here is how advertisers are changing their media preferences this Onam
Eveready’s latest TVC shows that its emergency LED bulb ‘Instacharge’ is beacon of hope during uncertain times
Jewellery brands betting big on regional language newspapers
In Print
Poker Sports League’s S5 is going to be relevant for brands who wish to target men in Tier I cities and metros: Pranav Bagai
Nickelodeon returns with #YogaSeHiHoga campaign on International Yoga Day
FCB/SIX India eyes 35% growth this year: CBO Ankit Banga
Advertising leaders suggest doing away with organisational hierarchy to be more fluid
Aaj Tak continues to lead the pack in digital reach: Report
In Digital
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
Pay TV adds 11 million new subscribers this IPL season: Disney Star’s Gurjeev Kapoor
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
New Verna delivered by a spaceship to Earth in Hyundai’s latest campaign
Amazon integrates its logistics and SmartCommerce offerings with ONDC
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
India versus Bharat: Marketers deliberate on the art of marketing
Kellogg’s pushes for healthy, nutritious breakfasts for children through its “Kuch kar dikhane ki bhookh” campaign
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
In-depth: What’s making traditional brands strengthen their D2C arms
As Deepika Padukone turns 37, here is a sneak-peek into her brand journey
Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi
With an aim to bring analytics and real identity into focus, Publicis Media India wants to partner with digital-first clients: Tanmay Mohanty
In Digital
For Blink Digital, getting rewarded on a day-to-day basis is more important than winning awards: Dooj Ramchandani
In Digital