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Disney Star to pocket between Rs 2,000-2200 crore from ad revenue this World Cup: Elara
Maruti Suzuki’s adex to grow by 15-20% in FY24; 70% to go to TV and digital
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
Celebrities & influencers must do their due diligence before taking up an ad, says Manisha Kapoor of ASCI
We want to expose the category to as many people as possible through digital medium: Prabhakar Tiwari of Angel One
PTC Punjabi begins season 2 of ‘Hunar Punjab Da’
MangoData and Crayons Advertising collaborates as media partners
Center fresh launches Center fresh Mints ‘Clean Breath’
Despite pandemic, the growth of all our products was quite significant, says Vivek Bhatnagar of Nobel Hygiene
Has digital creativity taken a hit or evolved during the lockdown?
In Digital
The Economic Times Digital launches exclusive video web series ‘ET Catalyse’
In Digital
Meaningful content with brand advocacy works, not blind spending on any digital medium: Ajay Parihar of Dabur
Brandwizz Communications wins digital mandate of Khadim’s Footwear
In Digital
IAA’s digital campaign 'MeraPehlaVote' encourages youth to celebrate their first vote
In Digital
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
In Digital
Need to evolve ad guidelines for digital: D Shivakumar, Chairman, ASCI
Digital will be central to all our brand-building efforts, says Bajaj Allianz’s Chandramohan Mehra
Bang in the Middle wins creative mandate for Alternative Learning Systems
Moat is here to change the currency of digital advertising
In Digital
Dentsu Mama Lab with ActionAid India creates short film about economic inequality
Dipstick: Are long-duration ads overwhelming the traditional 30-second TVC?
Dr Fixit keeps it simple for its monsoon campaign
Ad:tech 2015: ‘Consumption patterns have changed completely, hence it is important for content creators to evolve’
In Digital
FICCI Frames 2014: Television 3.1 – A little more money for a little more valuable content