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: D2C players should prefer specialist agencies because they’re best-suited to impact brand sales: The Starter Labs Co-founders
In Advertising

: MX Player powers up its audience stack with Vserv AudiencePro
In Digital

: Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar
In Marketing

: ROAS vs engagement: What role can magazines play in brand building?
In Print

: Wavemaker India launches specialised unit for D2C brands
In Advertising

: India versus Bharat: Marketers deliberate on the art of marketing
In In-depth

: Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital

: Sunil Nair joins BeLive Technology as its new President
In Marketing

: In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
In In-depth

: G.O.A.T Brand Labs announces acquisition of Chumbak and four other D2C brands
In Marketing

: D2C brands: 2022 year it was and 2023 future it holds
In Guest Times

: Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
In Marketing

: Anushka Sharma gives her thumbs up to Myntra’s Beauty category collection in its new campaign
In Ad Craft

: In-depth: What’s making traditional brands strengthen their D2C arms
In In-depth

: India’s digital ad spend to surge to $21 billion by 2028: Redseer Strategy Consultants
In Digital

: Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital

: FirstSight appoints Yogesh Dwivedi as Chief Digital Officer
In Digital

: Wow Skin Science enhances customer experience with chat-to-cart journey with WhatsApp
In Marketing

: Demand for DNB and D2C witnessed faster growth than traditional brands in India: Redseer
In Marketing

: Black Friday Sale outpaces 10-day Diwali sale for D2C brands: GoKwik
In Marketing

: Aditya Birla Group’s ‘House of Brands’ venture TMRW partners with eight digital-first Lifestyle brands
In Marketing

: IAMAI announces results of its first D2C awards
In Marketing

: ‘Over 3/4th of pre-festive D2C sales on GoKwik network came from Tier 2, 3 cities’
In Marketing

: Why do D2C brands need to evolve in digital marketing to avoid overspending on ads?
In Guest Times

: Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In Advertising

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