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D2C players should prefer specialist agencies because they’re best-suited to impact brand sales: The Starter Labs Co-founders
MX Player powers up its audience stack with Vserv AudiencePro
In Digital
Market size for D2C brands in 2025 predicted to be at $100 billion+ in India: Kantar
ROAS vs engagement: What role can magazines play in brand building?
In Print
Wavemaker India launches specialised unit for D2C brands
India versus Bharat: Marketers deliberate on the art of marketing
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
Sunil Nair joins BeLive Technology as its new President
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
G.O.A.T Brand Labs announces acquisition of Chumbak and four other D2C brands
D2C brands: 2022 year it was and 2023 future it holds
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
Anushka Sharma gives her thumbs up to Myntra’s Beauty category collection in its new campaign
In-depth: What’s making traditional brands strengthen their D2C arms
India’s digital ad spend to surge to $21 billion by 2028: Redseer Strategy Consultants
In Digital
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
FirstSight appoints Yogesh Dwivedi as Chief Digital Officer
In Digital
Wow Skin Science enhances customer experience with chat-to-cart journey with WhatsApp
Demand for DNB and D2C witnessed faster growth than traditional brands in India: Redseer
Black Friday Sale outpaces 10-day Diwali sale for D2C brands: GoKwik
Aditya Birla Group’s ‘House of Brands’ venture TMRW partners with eight digital-first Lifestyle brands
IAMAI announces results of its first D2C awards
‘Over 3/4th of pre-festive D2C sales on GoKwik network came from Tier 2, 3 cities’
Why do D2C brands need to evolve in digital marketing to avoid overspending on ads?
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts