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Only 2.5 sources of information influence a consumer’s brand decision: Merkle 2024 Customer Experience Imperatives report
In Digital
ACT fibernet relaunches its mobile app to better customer experience
Consumers fearing their personal finances will worsen, drops from 80% to 43%: Report
Zoomcar ropes in Adarsh Menon as president
From algorithms to empathy: How AI is transforming online customer service and experience
WARC Awards 2023- Asia Pacific announces Jury Chairs
Ipsos strengthens senior leadership team in India with strategic changes
WPP and Sprinklr collaborate to bring AI-powered customer experience management solutions
In Digital
Deloitte India partners with Spryker to strengthen digital commerce ecosystem
NxtDigital appoints Sooraj Keswani as Chief Customer Experience Officer
Soch Apparels ropes in Deepak Mahnot as chief marketing officer
WPP merges Wunderman Thompson and VMLY&R to create "VML"
Zappfresh appoints Satish Nair as Senior Vice-President of Retail
KFC India appoints PivotRoot’s MarTech arm to enhance customer experience
Vedant Fashions onboards Anand Narang as Manyavar’s CMDO
^ atom network unveils ^ atom Consult
RK Swamy files draft papers with SEBI for IPO
CoinDCX appoints Rajnish Vedi as Head of Customer Experience
Blissclub’s new campaign promotes its 100-Day Buy & Try Policy in a hilarious manner
Deltatech Gaming appoints Joydeep Mukherjee as Chief Marketing Officer
UserTesting and Symplicit partner up to deliver customer experience solutions across APAC region
WebEngage and Liferay partner up to provide digital transformation and customer engagement solutions to enterprises
In Digital
Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023
Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
Singapore Airlines’ new campaign showcases a world-class travel experience for customers