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Drop in IPL’s TV ratings: Advertisers demand ‘make good’ from Star India
Brands expect better ROI from IPL this season
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
Cred brings alive the magic of ‘antakshari’ with Annu Kapoor & Renuka Shahane to introduce its Cred bounty jingle
In-depth: What categories of brands will shine this IPL season?
In-depth: How IPL 2022 has become the biggest stage for creative minds to present their magnum opus
GroupM tops media agency groups with over $1028 million worth new business value: COMvergence report for Indian market
Techlutions announces launch of IPL spends effectiveness tracker ‘Score’
Disney+ Hotstar onboards 13 brands for Tata IPL 2022 sponsorship for various groups
In OTT
Rohit Sharma hits a hat trick as the favourite player in IPL: IPLomania Report
Indian Adex rose 37% to reach Rs 74,000 crore: Madison Advertising Report 2022
Initiative Media named media agency on record for Urban Company
In Digital
Kofluence raises $4 million in Pre-Series A Funding
Cred’s ‘Don’t Drink and Swipe’ campaign promotes financially responsible behaviour during festive season
Eleven Indians in the jury line-up for Spikes Asia Awards
Cred to acquire corporate expense management platform Happay
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
Vi was the buzziest brand in phase 1 and Dream11 in phase 2 of IPL: Wavemaker Mesh IPL 2021 study
Devaiah Bopanna calls it a day at All things Small
In Digital
In-depth: Will aggressive advertising spends help crypto brands?
Olympic gold medallist Neeraj Chopra joins Jim Sarbh in Cred’s new campaign
Zetwerk raises $150 million to become a digital manufacturing unicorn
In Digital
SonyLiv celebrates success of Euro 2020, records all-time high viewer engagement since June 11
In Digital
Why startups fail to extract long-term ROI from marketing campaigns
With fundraising in top gear, startups likely to spend at least Rs 7,000 crore on advertising this year