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: In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
In In-depth

: Cannes Lions 2023: 6 people from India part of shortlisting jury
In Advertising

: Is the relaunch of Campa going to start a price war in the cola segment?
In Marketing

: In-depth: Are cola ads losing their fizz?
In In-depth

: Tata Consumer ceases talks to acquire Bisleri; Jayanti Chauhan to run the company
In Marketing

: Alex Lopez to quit McCann, Harjot Singh to become consolidated Global CSO for McCann Worldgroup
In Advertising

: Coca-Cola India collaborates with Adani Digital Labs for an omnichannel SaaS Platform
In Marketing

: Aditi Anand joins L’Oréal Professionnel as General Manager and Head of Marketing
In Marketing

: Bisleri denies takeover by Tata Consumer Products
In Marketing

: After Thums Up, Sprite also becomes billion-dollar brand in Indian market
In Marketing

: Aditi Anand moves on from The Coca-Cola Company
In Marketing

: Coca-Cola Company launches global meals experience platform ‘Coke is Cooking’ in India
In Marketing

: Wendy Clark to step down as Dentsu International’s Global CEO
In Advertising

: Coca-Cola Company’s India business records ‘best-ever’ volume growth in Q2
In Marketing

: Adobe announces new innovations, integrations to help brands to succeed in the Metaverse
In Marketing

: Kinley launches ‘Boond Boond Mein Vishwas’ campaign featuring MS Dhoni
In Advertising

: What the Calcutta Season must learn from the Seasoned Indian
In Guest Times

: WPP bags Coca-Cola’s global marketing mandate, including India
In Advertising

: Tilt Brand Solutions appoints Michelle Suradkar as Chief Operating Officer
In Advertising

: Coca-Cola extends its partnership with Sourav Ganguly as an ambassador
In Marketing

: UBL’s Debabrata Mukherjee elected Chairman of Audit Bureau of Circulations for 2021-2022
In Advertising

: Thums Up partners with Mohammed Siraj, celebrates determination of Indian fast bowler through its campaign
In Ad Craft

: TV to get lion’s share of Thums Up’s ad spends for Tokyo 2020 Paralympic Games
In Advertising

: Thums Up evolves from reel-world to real-world heroism with its Olympics campaign
In Marketing

: Aditi Anand appointed as Head, Creative Strategy for Brand Coca-Cola, India and South West Asia
In Marketing

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