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In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
Cannes Lions 2023: 6 people from India part of shortlisting jury
Is the relaunch of Campa going to start a price war in the cola segment?
In-depth: Are cola ads losing their fizz?
Tata Consumer ceases talks to acquire Bisleri; Jayanti Chauhan to run the company
Alex Lopez to quit McCann, Harjot Singh to become consolidated Global CSO for McCann Worldgroup
Coca-Cola India collaborates with Adani Digital Labs for an omnichannel SaaS Platform
Aditi Anand joins L’Oréal Professionnel as General Manager and Head of Marketing
Bisleri denies takeover by Tata Consumer Products
After Thums Up, Sprite also becomes billion-dollar brand in Indian market
Aditi Anand moves on from The Coca-Cola Company
Coca-Cola Company launches global meals experience platform ‘Coke is Cooking’ in India
Wendy Clark to step down as Dentsu International’s Global CEO
Coca-Cola Company’s India business records ‘best-ever’ volume growth in Q2
Adobe announces new innovations, integrations to help brands to succeed in the Metaverse
Kinley launches ‘Boond Boond Mein Vishwas’ campaign featuring MS Dhoni
What the Calcutta Season must learn from the Seasoned Indian
WPP bags Coca-Cola’s global marketing mandate, including India
Tilt Brand Solutions appoints Michelle Suradkar as Chief Operating Officer
Coca-Cola extends its partnership with Sourav Ganguly as an ambassador
UBL’s Debabrata Mukherjee elected Chairman of Audit Bureau of Circulations for 2021-2022
Thums Up partners with Mohammed Siraj, celebrates determination of Indian fast bowler through its campaign
TV to get lion’s share of Thums Up’s ad spends for Tokyo 2020 Paralympic Games
Thums Up evolves from reel-world to real-world heroism with its Olympics campaign
Aditi Anand appointed as Head, Creative Strategy for Brand Coca-Cola, India and South West Asia